Marketing - Promotion Assignment

Marketing - Promotion Assignment Essay example
College
Essay
Marketing
Pages 3 (753 words)
Download 0
Name Instructor’s Name Course Date Promotion Assignment The effectiveness of luxury hotels to sustain leadership in their respective niches in the hospitality sector depends significantly on the innovativeness and creative strategies applied in advertising and promotions campaign…

Introduction

Let us be your guide.” (Levere par. 2). In this regard, the current essay would evaluate the promotional campaign’s effectiveness using the following elements: target market, source and date of publication, purpose, message content, message execution style, layout and design, and personal suggestions. Source: Levere Target Market: The target market is clearly for luxury travellers, who are affluent, coming from the high-income bracket, with ages ranging from early 40s to late 50s and whose purpose for travelling could be diverse, from purely leisure and relaxation to business; and could be accompanied by family members (spouse and children) or alone. This type of market looks forward to enjoying the comforts of a sophisticated hotel in all its grandeur, posh amenities and the comforts of relishing a magnificent view. Source and Date of Publication: The promotional advertisement is reportedly advertised “in the May issue of The Financial Times’ “How to Spend It” magazine and in the July issue of Departures. The ads will run this fall in both publications, and this fall and winter in Conde Nast Traveller UK, Forbes Life, Robb Report, Bentley Magazine and Luxury Travel Advisor, a trade publication” (Levere par. 14). ...
Download paper
Not exactly what you need?

Related papers

E-marketing assignment on olimpics Web TV
From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes and also avoid the costly challenges that its multi-delivery competitors faced in migrating their offerings to the Web. This focused-delivery mode will result in huge savings for Olympics Web TV especially in terms of…
promotion in marketing
Wal-Mart seeks to attract the middle and low income group people. The brand sells itself towards consumer as much inexpensive compared to other brands. In advertising the key message of Wal-Mart is “We have lower prices than anyone else”. To promote the brand the company puts a high velocity product in a high visibility area in every division. It develops a perception that since the first…
Marketing Planning and Promotion
Focus provides businesses with the main and unique selling proposition that enables marketing planning to target the prospective audience. According to Barney Jopson, recession affects mostly the middle tier businesses. Therefore, this paper will seek to examine critically the current value of middle market brand and provide carefully argued recommendations about how to improve their prospects…
Marketing Campaign for Ocean Spray
Based on the innovation and the rate of acceptance the company has decided to participate in the Christmas Exhibition to be held in London. Before participating in the exhibition, it is necessary to promote or to generate awareness in the mind of the customers about the new product. So at the initial stage promotional campaign such as advertisements would be aired in some channels mainly in food…
Marketing Communications Assignment
One of the recognized products of the company, i.e. Coca-Cola Zero, was launched in the year 2006. Moreover, with this brand, the company offers a non-sugar version of beverage for the consumers. The company established ‘The Zero Movement’ (TZM) with the intention of promoting this product in the market among the consumers. In this regard, the company utilized this method as an IMC tool for…
Marketing & Promotion
The coffee would appeal to these target age groups through contemporary and clean designs that shall be presented in a consistent way in its product and package designs, interior of the store and advertising. For young adults whose age is between18 and 24, the coffee shop would position itself as a place where college students can study, write, read and hang out with others. This target market…
Marketing Assignment
Thus, pricing plays a central role in marketing. Grocery retailers are becoming the dominant player in the food chain in the United States (US) and in a number of other nations. Most likely the question is not whether retailers have the ability to influence to increase price, but rather the extent and the implication of that influence. Retailers adjust their pricing in response to the demand of…