StudentShare solutions
Triangle menu

Select ONE Retailer of Your Choice - Essay Example

Not dowloaded yet

Extract of sample
Select ONE Retailer of Your Choice

If the global sales and domestic market share of the company is taken into account then it is found that the company is the largest British retailer by far. The profit of the company exceeded ?2 billion for the year 2008 and it is believed that the profit will be much higher in the year 2009. The company mainly focuses upon food and drink but it has also started dealing in clothes, financial services, internet services etc. “Tesco started life in 1919 when Jack Cohen started selling surplus groceries from a stall in the East End of London. Mr. Cohen recorded a profit of ?1 from total sales of ?4 on his first day.” (A History of Tesco) The brand Tesco first appeared in the year 1924 when Jack Cohen supposedly bought a tea shipment from Mr. T. E Stockwell. The year 1929 marked the opening of a store in North London and the company rapidly developed from there on. The head quarters of the company was first established in North London in the 1930s. In the year 1932 the company became a private limited company, another feather in the cap of Tesco. Expansion of the Company The expansion of the company traces back to the year 1950 when the company quickly bought rival shops so as to expand and compete with other Giants. In another endeavor to do so, the company bought as many as 70 William stores and an unprecedented 200 Harrow stores. 1960s saw a revolution in the supermarket trend, the stores started selling more products in larger shops and Tesco was quick to capitalize on the very same opportunity. In the year 1961, the Guinness book of records acknowledged that Tesco was the largest store in the whole of Europe and more growth followed as the company opened another Superstore in Sussex. “Supermarkets once and for all changed the way people shopped and by the 1970s Tesco was building a national store network to cover the whole of the UK, which it continues to expand to this day, while also making other products available to its customers.” (A History of Tesco) The company recorded annual sale of ?1bn in the year 1979 and the sales doubled by the year 1982. The year 1987 was historical for the company as the company completed a successful takeover of their supermarket rivals Hillards for a whopping ?220m. The term superstore was an alien term but Tesco was the first company to introduce this term, the term referred to two aspects of the company, namely the size of their store and secondly the vast choice of inexpensive food and other items to choose from. The appearance of the stores mattered a lot and in order to ensure that the stores looked great, the company spent massive amount in order to put some daylight between their competitors. The company also took into account the parking space for the customers and ensured that their customers were provided with enough space and a wide range of products to choose from. The company was the first to install enhanced lightning and also widened its aisles. The company extensively worked on providing its customers with fresh food items to choose from. The company stopped depending on the manufacturers by opening a centralized warehouse to cater to the demands of its various stores spread across the whole of Europe. The company teamed up with Marks & Spencer to establish stores in all major cities, in an attempt to do so the company established a 65,000 square foot superstore which was ...Show more

Summary

Client’s Name: Course: 7 April 2012 It is very important to manage employees effectively in order to get the best out of them, human resources is a very important department which should never be underestimates. Only the right people can recruit the right ones for an organization and everything comes down to recruiting right people…
Author : ramonarosenbaum
Select ONE Retailer of Your Choice essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Select ONE Retailer of Your Choice"
with a personal 20% discount.
Grab the best paper

Related Essays

Using a UK retailer of your own choice, assess their Own Brand strategy
The market share of Sainsbury’s in the year 2011 first quarter is estimated to be around 16.5 percent (Shannon, 2011). The market position of Sainsbury’s is quite strong in London as well as South East.
8 pages (2000 words) Essay
Select one question
The works make people informed and enjoy. People may view a painting be beautiful. Individuals may be attracted by colors the artists use or the manner in which artists arrange the paints on a surface. Paintings are of interest to me because of the manner in which it expresses ones emotion like love, happiness, grief or fear.
4 pages (1000 words) Essay
YOUR CHOICE
The overall job satisfaction questionnaire was developed using a 1-7 scoring method, with 1 being the least amount of job satisfaction and 7 being the highest amount of
4 pages (1000 words) Essay
Your choice
ill strive to define and specify the course description, as an overview of course description will enable the students to prepare mentally for the mode of learning, as well as will allow them to gather raw information for efficient learning. Besides course description, the
4 pages (1000 words) Essay
Select article of your choice related to campus culture, vision, conflict resolution, or campus improvement, and answer 5 questions
The key points from the reading include illuminating educators on the importance of integrating university policies on environmental perspectives; outlining the responses made by various
1 pages (250 words) Essay
BUSINESS OUTLOOK REPORT for a food retailer of your choice but not to include Tesco
arket share of 28 percent which is supported by a high volume of brand loyalty with many different markets and a significantly-diversified brand portfolio that gives the business much higher revenue growth. In this very competitive industry, Sainsbury’s ability to hold a 15.5
8 pages (2000 words) Essay
Select one topic
e” with a highly negative and controversial method by which people are defined by their physical features in relation to their actions in public more than anything else. It is because of the arguments pertaining to the use of the word “race” that social scientists were
8 pages (2000 words) Essay
YOUR CHOICE
ing to create an understanding of what transpired for the universe to come into existence supported by different facts that proves the theories to be true. In contrast, these theories have loopholes that cannot be clearly explained and these present hot spots for discussion of
2 pages (500 words) Essay
Your choice
Iran claims to be following the nuclear program for the purpose of civilian nuclear power plants which will fulfill its domestic energy needs and other requirements. The western powers on other side have long claimed that Iran is bent upon the policy of
5 pages (1250 words) Essay
Using a retailer of your choice critically evaluate the retail strategy
The methodology demonstrates to draw in ideal customer enthusiasm at those areas with things, for example, value rebates, position, retailer impetuses, and signs. The developing force of retail rivalry because of the rise of new contenders, arrangements, and innovations, and
10 pages (2500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation