Select ONE Retailer of Your Choice.

Select ONE Retailer of Your Choice. Essay example
Ph.D.
Essay
Marketing
Pages 16 (4016 words)
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Client’s Name: Course: 7 April 2012 It is very important to manage employees effectively in order to get the best out of them, human resources is a very important department which should never be underestimates. Only the right people can recruit the right ones for an organization and everything comes down to recruiting right people…

Introduction

If the global sales and domestic market share of the company is taken into account then it is found that the company is the largest British retailer by far. The profit of the company exceeded ?2 billion for the year 2008 and it is believed that the profit will be much higher in the year 2009. The company mainly focuses upon food and drink but it has also started dealing in clothes, financial services, internet services etc. “Tesco started life in 1919 when Jack Cohen started selling surplus groceries from a stall in the East End of London. Mr. Cohen recorded a profit of ?1 from total sales of ?4 on his first day.” (A History of Tesco) The brand Tesco first appeared in the year 1924 when Jack Cohen supposedly bought a tea shipment from Mr. T. E Stockwell. The year 1929 marked the opening of a store in North London and the company rapidly developed from there on. The head quarters of the company was first established in North London in the 1930s. In the year 1932 the company became a private limited company, another feather in the cap of Tesco. Expansion of the Company The expansion of the company traces back to the year 1950 when the company quickly bought rival shops so as to expand and compete with other Giants. ...
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