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Pages 12 (3012 words)
However, in the modern world marketing of products and services has moved on from traditional perspectives (Cranfield School of Management, 2000)…
Hence, marketing of the contemporary business world has moved on towards engaging, motivating and satisfying customers with personal values orientation than product featuring in fragmented mediums (Kotler, and Keller, 2009).
This basic criterion of customer orientation drives marketing in every industry (Doyle, 2002). For example, high competitive retail industry requires marketing tools will higher value proposition such as loyalty cards etc. On the other hand, the distinguished forest industry has also realized the importance of scope of marketing on different levels of products such as ecology friendly forest generation, logging and related products etc (Lintu, n.d.). This reflects the growing up realization of the importance of marketing across various industries.
In the similar context, this report is aimed at developing a marketing plan for the Fresh &Fresh which is a retail salad bar in Manchester (UK). For developing concrete and effective marketing plans, the report has conducted situation analysis with SWOT and drove consumer insights to achieve the outlined marketing objectives. Finally, followed by the strategies for four Ps of marketing the report has provided the implementation and monitoring and evaluation plan. This will ensure that plan remains aligned to the defined objectives successfully.
Fresh and Fresh is a retail salad bar in the state of Manchester (UK). The business is a based on providing customers with the freshly prepared salad from fruits and other vegetables with a unique mix of nutritional value. Having considered the growing health consciousness of the customers, the Fresh and Fresh has set up to provide customer with the exclusive experience of freshness without any artificial additives.
According to research from GFK (2013), the personal care market in UK has grown their spending out of health ...
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