• Home
  • Subjects
  • Marketing
  • marketing research "Exploring University of Leicester Students Perception of Healthy Eating and Food Consumption "

marketing research "Exploring University of Leicester Students Perception of Healthy Eating and Food Consumption " - Essay Example

Only on StudentShare

Extract of sample
marketing research "Exploring University of Leicester Students Perception of Healthy Eating and Food Consumption "

It is been seen that carbohydrate consumption depends on consumers mood. When students get depressed they usually consume carbohydrate more. But excessive consumption of carbohydrate can cause obesity. According to several research reports consumptions of unhealthy food can cause stress and depression. During stressed situations students overeat foods to relief it but in normal situation they would avoid overeating (Rodriguez, 2012).
Stress in student life directly proportional to overweight, unhealthy food consumption and try to blindly copy food habit from advertisement. Shifted of food choices from lower fat contain food to higher fat contain food can happen among the students because of stress (Blum, 2011). In past couple of research it is been found that during exams or before the exams or final year project or thesis submission or campus interview consumption of foods in canteen or hostel increase in great extent. Students do that to relief the stress from their head and try to distract themselves from subjects. Senior female students are getting weight because of less eating of vegetables, high-stress and consumption of high cholesterol foods. In research 65% of UOL students replied that they have high academic stress in their university and 50% of the students replied that they eat very unhealthy food regularly in their university in lunch time (Laria, 2012). This is the prior time to understand the eating pattern of students. If stress and depressive mood can lead to the unhealthy food habit then on the other hand good mood and excellent psychiatric situation can lead to healthy and nutritional food habit (Kwate, 2010). University students have the liberty to choose their own food and as they spent more time outside the home they usually eat less homemade food and more outside food. Eating behaviour and knowledge on nutritional diet formed in young adult age that is the college and university time. So making students ...
Download paper


Pattern of food consumption is changing drastically among the population. But still younger generations that are mainly students still eat too much junk food…
Author : elyssaabbott

Related Essays

Opportunities for Food Company to Develop Healthier Eating Products.
With growing efforts by the government and a high level of media interventions, the arena of healthy foods is becoming an important side for the research day by day. Not only that, but it is also becoming an increasingly important factor for the consumer as well as the retailers. This movement has thus worked as an advantage for the food manufacturers and processors as the demand in the product areas such as organic, vegetarian, and low-fat/low-sugar foods has increased to a great extent.
10 pages (2510 words) Assignment
Consumption Patterns Research Paper
The consumers market is made of product, price, place and promotion all surrounded by economic, political, cultural, demographic and technological factors. The buyer may be influenced by knowledge, lifestyle patterns, perspectives, taste, character and motivational factors in buying the product. Prior to buying the same product, one may decide to search information about it from various sources, one may look for an alternative product, recognize a problem with the product or decide to buy it later. Purchasing the product can depend on one’s individual taste, brand recognition, dealer, amount...
4 pages (1004 words) Research Paper
Marketing Research and Segmentation - Macquarie University Hospital, New South Wales
The marketing techniques chosen in each case depend on many factors, such as the level of the industry competition and the resources available. Current paper focuses on the potential use of marketing research and segmentation for the improvement of performance of a specific organization: the Macquarie University Hospital, one of the most important hospitals in New South Wales, Australia. An appropriately customized lifestyle analysis has been used for helping the organization to proceed to market segmentation. In this way, the relationship between the organization and its customers would be...
4 pages (1004 words) Research Paper
Food Cultures and Consumption
This food culture is considered a part of the social identity of these people and is a part of their tradition and heritage. Hence, it is important to study the food culture and consumption habits of people while making studies on the human consumption behavior. Symbolic association between food and culture There is a symbolic association between different preparations of food and the consumption habits of people in different cultural background. One more aspect of food is defined by beverages. Beverages form an important part of food in every culture. In many communities, such as in European...
4 pages (1004 words) Research Paper
marketing research "Exploring University of Leicester Students' Perception of Healthy Eating and Food Consumption "
Social Factors 11 3. Consumption Pattern 12 3.1. Involve In Purchasing 12 3.2. Intake of Vegetables and Fruits 12 3.3. Fat Intake 13 3.4. Intake of Fish and Meat 13 3.5 Consumption of Organic Food 13 References 15 Bibliography 19 Appendix 20 Evaluation of Research Design 1. Research Paradigm The research paradigm selected for this study has been interpretive. The interpretive research is chosen owing to different reasons. One of the primary reasons behind its selection is that this approach, unlike positivist approach deems that reality and the individual who observes it cannot be...
9 pages (2259 words) Essay
Exploring University Students' Perception of Healthy Eating and Food Consumption
This report approves that to achieve such efforts there is need to develop projects aimed at imparting positive eating habits and creating awareness and attitudes towards appropriate diets. Such projects should aim at nurturing health eating habits among university students. Further, stakeholders owe to develop mechanisms that would ensure availability of adequate resources and healthy food types within the reach of college students in an effort to eliminate barriers of cost and availability impeding healthy eating habits. Lastly, there is need for a comprehensive partnership between the...
15 pages (3765 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!