• Home
  • Subjects
  • Marketing
  • LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main text Ghauri and Cateora text book (2010)

LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main text Ghauri and Cateora text book (2010) - Case Study Example

Only on StudentShare

Extract of sample
LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main text Ghauri and Cateora text book (2010)

L’Oreal has managed to penetrate the market deeper because of the strength of its brand. Mostly, it is its association with top models and proper marketing that has aided the company to fly high. Amid strong competitive environment, L’Oreal has fully engrossed in one line of product production to achieve quality. Unlike its competitors who have diversified, L’Oreal has only opted to stay fixed to one line of production. Branding is a major asset of a company and through it; a company can either achieve market or financial advantage (Jayachandran 2004).
A brand can be defined as a name which influences buyers. Throughout its entire period in the market L’Oreal has managed to grab the attention of customers. At the display of its products customers are easily evoked to make a purchase. L’Oreal has adopted a method of saliency, differentiation and intensity to market its products globally. Being an attention driven economy brand campaign is a requirement, bringing to the fore the major attributes of the product aids the sale of that product; these are the mechanisms which L’Oreal has incorporated in its strategy (Cant 2006).
L’Oreal’s brand has been a certitude and risk reducer in the market. Each moment a customer comes across these products they feel contended about the quality and use of them. L’Oreal’s product images portray a quality and functional product which is essentially attractive in the eyes of the customers. It is these appealing techniques which have spurred the growth of this company. A clear observation at the taglines of the company is a sign that its planning mechanisms are up to date; ‘because you are worth it’. These Cathy taglines are what pull customers continually to remain loyal in the company’s products. It gives a sense of caring and concern to customers in the market (Little & Marandi 2003)
The logo chosen by the company is a simple and easily interpreted ...
Download paper


It has become an indomitable giant in the industry. For example, in the year 2012, it recorded an exceeding growth of 10% nominal terms and a 5% organic terms; the…
Author : emmalee08

Related Essays

Analyse controversial social marketing campaign. AIDS is mass murder would be effective in creating AIDS/HIV awareness in a country of your choice
s spokesperson says that the ad is intended to wake up young Germans to the reality of AIDS prevalence in the country – a subject that has faded of late in public discourse. The discouraging statistics pertaining to the spread o AIDS in Germany, is warrant enough for this bold provocation, the charitable group justifies. And there is some merit in their point of view. For example, “Germans need the encouragement - the facts about HIV rates in the country are alarming. Eight people become infected with HIV in Germany every day. Across the country, 60,000 people are living with HIV.”...
6 pages (1506 words) Essay
What Makes a Top 100 Hospital.
Mayo, Henry S. Plummer, Christopher Graham, Star Judd, Donald Balfour and Melvin Millet, yet it is under the ownership of Mayo Properties Association. This is because, after the chief founder W. W. Mayo passed on in 1919, the Mayo Brothers who had then assumed ownership, voluntarily transferred proprietorship to the Mayo Properties Association. It is at this juncture that Mayo Clinic began being managed under group practice, proper.
5 pages (1255 words) Admission/Application Essay
The corporation a classic failure in the test of good citizenship due to its pursuit of financial gain . Critically explore the validity of this comment with Nike Ink. company.
im of scrutinizing the actions of company management and directors and hence mitigating agency risks that stem from the devious behaviours inherent in these corporate officers. Within modern business organizations, the primary external stakeholders groups include debt holders, trade creditors, communities and customers impacted by the organization’s activities, shareholders and suppliers. On the other hand, an organization’s internal stakeholders include its board of directors, employees and executives (Colley, Doyle, Logan & Stettinius, 2004). This paper will examine the corporation as a...
6 pages (1506 words) Research Paper
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen Competitor
This paper compares some of the marketing strategies that the two companies have been using. The company further suggests ways in which Orange can improve its market strategies in order to compete effectively with Vodafone, Hutchinson, and O2 and other competitors. To achieve this objective this report first examines the profile of the companies. A comparative analysis is then conducted, and at the end a few recommendations are offered.
12 pages (3012 words) Essay
Read the following text: Schouten, John W. & James H. McAlexander (1995), Subcultures of consumption: an ethnography of the new bikers, Journal of Consumer Research, vol.22, June, pp.43-61. Using the theories developed in this and related studies
ithin such subcategories, the individuals involved have found social media as a means of carving their own identity, participating in certain activities of their interest groups and eventually identifying with other people (Schouten & McAlexander, 1992:27). Under such subcategories of social media consumption, the individuals involved are guided by a set of common values, which then derives commitment of the individuals in the objects and the activities they value as a consumption group (Fox, 1987:345).
8 pages (2008 words) Essay
Global Business Today The Hofstede Study
Initially, the company plans to open a sales office to relocate key members of their management team to the country as well as hiring executive who are natives of the country. The plans might include developing production facilities in these same countries over the next decade.
3 pages (753 words) Essay
Green Mountain Coffee Roasters Fair Trade Coffee
Since Green Mountain Coffee Roasters is also known for investing in small coffee enterprises, their target market is therefore the main focusing on the business owner who like to entertain their consumers by providing them with the best brewed coffee so that they can understand the quality of their consumer satisfaction and hence go ahead in having business transactions with them. Even, for the employees it is very refreshing to have coffee with a good brew. Apart from the business owners, when we look towards the consumer’s point of view, it is essentially meant for the families who like to...
2 pages (502 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!