Samsung's Software and Services - Essay Example

Samsung has created value for its products and is planning to make its products even more appealing to the wide range of customers they have enjoyed for quite a long time (Cheng Web). By focusing on software and service, the company shall have differentiated its products from the aggressive competitors, especially from China. Generally, Samsung accelerates product innovation, maximizes its profitability, and is determined to improve design, launch, and support its products.

Samsung has a position as the heart, mind, and voice of their worldwide consumers by closely monitoring their behaviors. Samsung works closely with its partners and consumers to understand how customer behavior and marketplaces evolve. The company believes that the Software will enable its consumers to utilize both its services and devices and even understand consumers’ preferences, and satisfaction and improve on other areas of weakness (Cheng Web). Samsung believes that by investing in software that will enable the company to receive feedback from their customers; they will be smarter and quicken the evolution of the products.

Investing in software will improve sales of Samsung’s hardware. The company plans to develop software that will support their main hardware business thus adding value to the hardware and boosting sales (Cheng Web). Samsung already sells a good number of screens compared to any other company globally and developing support for the hardware will make the company a very huge platform for distributing its content and services. The company believes that careful and wonderful integration of both the software and hardware will be significant in enabling them to sell the best products in the market.

Samsung believes that working with startups will highly create the innovation that the company normally is committed to achieving. The company believes in initiating startups by having open discussions with top software and Services Companies that will ensure a few people working on a breakthrough product. Samsung further commits its resources to R &D just to ensure that they stay at the top by improving its hardware. It facilitates cross-functional teamwork that will see software and service providers working together to integrate software and hardware thus creating more value for their consumers (Cheng Web).

Samsung is committed to meeting an end goal with fixed time and resources. They want to ensure that they understand how customer behavior evolves and immediately react to the customers’ possible demands. Samsung is positive that the idea of investing in software and services will promote their sales and make them maintain their top position in the industry. The company’s move is very practical because most consumers will go for hardware integrated with the software.