Marketing transportation homework - Essay Example

Marketing Chapter 2 Information is important in logistics and supply chain management. The importance is inthe knowledge and transparency in the supply chain management that ensures the changes in the inventory are made accordingly as expected. Information enables in-depth knowledge of the consumers and reduces the changes and differences in chain of supply. The assurance of better planning of the Enterprise Resource Planning tools as the processing, commercialization and distribution is done in a more efficient manner.

This ensures that the logistics information systems move in an orderly and artistic manner as the time duration between the start and completion of a process is reduced.2. The two logistic activities that I have settled on include the communication and the transaction processing in companies. The internet has influenced these sectors to a large extent, some being positive while others negative. For instance, communication has been improved and the presence of smart phones has enhanced even attendance in meetings without the presence of an individual.

The transactions that exist and occur in businesses has developed to be online. Some issues like theft have come up as many individuals are lured into believing that the sellers are genuine while in real sense are being duped. These issues are quite surprising as one gets to realize that, just like any other solution, the internet has its demerits too.3. There are many macro level challenges that have come up as a result of technological advancements. For instance, lack of good record keeping due to lack of attending meetings, the opposition to technological development faced by the managers from the employees.

The other challenge includes the introduction of more portable devices yet this makes the information more insecure as the level of being prone to theft is much higher and increased. Chapter 31. The corporate level strategy is aimed at overseeing the management of the company, the objectives and aims of the business and the type of business in the company. The strategic level plays the role of intermediaries between the business and the managers. They develop strategies and match the needs with the people who will perform the functions to attain the goals of the company.

The functional level is where the real work is done. This is the section whereby the logistics and calculations are performed in terms of the objectives of the company.2. Logistic strategy is not directly connected to the corporate strategy but is influenced through the strategies of the business unit. It is a two way communication whereby, the strategies from the corporate level and broken down in the strategic level to the units of business up to the logistic strategy. 3. Performance measurement might be challenging in the global logistics system as the data and information is diverse and might not be very accurate.

It involves a wide range of complex issues which should be put into consideration as; all the data needed is relevant. Globally, logistics might contain many variations and factors that impact on the measurement of performance as it involves a wide coverage with large numbers.4. The key considerations for a logistic manager in the design and implementation of a logistic measurement system include the adjustment of the key measures to suit that of the company. The other would be the data collection and evaluation, constant communication and analysis of the issues arising in terms of the behavior.

These are the key factors to be considered by the manager.REFERENCESPaul R. Murphy and Donald F. Wood. 2011. Contemporary Logistics, Tenth Edition. Prentice Hall