StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • Marketing can be viewed through a variety of different perspectives which are called paradigms. Discuss the differences of the most common paradigms in the field of marketing and present some relevant examples from contemporary marketing practice. Evaluat

Marketing can be viewed through a variety of different perspectives which are called paradigms. Discuss the differences of the most common paradigms in the field of marketing and present some relevant examples from contemporary marketing practice. Evaluat - Essay Example

Not dowloaded yet

Extract of sample
Marketing can be viewed through a variety of different perspectives which are called paradigms. Discuss the differences of the most common paradigms in the field of marketing and present some relevant examples from contemporary marketing practice. Evaluat

Through such an examination, it is the hope of this author that the reader will come to a more informed understanding with respect to the way in which different paradigms are utilized as a means of engaging and compelling the would-be consumer to a point of action.
Firstly, online marketing is a broad descriptive term that helps to define any and all types of online advertising or Internet advertising (Achrol & Kotler, 2012). Over the past several decades, a noted shift has taken place with regards to the way in which products or services are represented to the consumer (Ritzer, 2001). Ultimately, even within traditional television advertising, it is not uncommon to hear an advertiser state or display a link to follow the product or service on Twitter or Facebook. More often than not, regardless of the product or service that is being promoted within the traditional format of advertising, it is also not uncommon to see the advertiser promote the website and encourage the potential consumer to visit as a means of gaining further information with regards to the product (Marsden & Littler, 2006). However, each of these approaches are only part of online marketing or Internet advertising. Ultimately, Internet advertising and online marketing is concentric upon providing web banners, mobile advertising within applications, ad servers, or other promotional marketing messages their delivered through websites that are not otherwise associated with the particular good/product/service that is being offered (Trif, 2012).
From the brief list that is been provided above, it can definitively be noted that online advertising is a very broad sector that allows for an organization/firm/entity to direct their message to a specific demographic in a way that traditional advertising did not allow (Deshpande, 2013). For instance, if a particular company is attempting to market specifically towards individuals within a younger demographic, ...Show more

Summary

As such, different approaches/paradigms are oftentimes utilized as a means of integrating key products or services with a specific group of individuals (Gabriel & Lang, 1995). In order to understand…
Author : rjacobs
Marketing can be viewed through a variety of different perspectives which are called paradigms. Discuss the differences of the most common paradigms in the field of marketing and present some relevant examples from contemporary marketing practice. Evaluat essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing can be viewed through a variety of different perspectives which are called paradigms. Discuss the differences of the most common paradigms in the field of marketing and present some relevant examples from contemporary marketing practice. Evaluat"
with a personal 20% discount.
Grab the best paper

Related Essays

Contemporary Issues in Marketing
……………………….5 Measurement of the advertising affects………………………………..6 Measuring customer satisfaction………………………………………..7 The gaps in customer expectations and experience……………………..7 Understanding the gaps within the services ( 5 Gaps)…………8 Branding strategy……………………………………………………….10 The Importance of the marketing research……………………………..11 The boon of the technology in the marketing…………………………………….12 New age marketing mix………………………………………………….14 Ethical issues in the marketing……?
17 pages (4250 words) Essay
Research Paradigms, Knowledge and Practice
To allow a systematic review and analysis of a particular research, the central discourse demonstrated by the chosen paradigm in the study should be examined critically. As stated by Roberts and Taylor, “… the paradigm of a profession not only concerns the content of the professional knowledge, but also the process by which the knowledge is produced” (Taylor, Kermode, & Roberts, 2006, p.
12 pages (3000 words) Essay
Paradigms
Sociologists use three principal theoretical paradigms to come up with perspectives regarding events - the structural-functional paradigm, social-conflict paradigm and symbolic-interactive paradigm. Each of these directs the attention to questions about how society is organized and the explanation as to why certain patterns exist.
4 pages (1000 words) Essay
Critically discuss the nursing paradigms that you consider have the most relevance to nursing and to your own clinical practice
on patients and their outcomes due to the notable role that they play in many life and death situations where surgical intervention becomes a necessity. However, even surgical nurses follow many of these same paradigms and theorizations as ward nurses do as both have to be
14 pages (3500 words) Essay
Marketing
Shultz, an eminent academician says that McCarthy’s principles of 4Ps of marketing have outgrown their effectiveness in the present
8 pages (2000 words) Essay
MARKETING PRACTICE
A marketing oriented firm (alѕo called the marketing concept, or conѕumer focuѕ, or cuѕtomer focuѕ) iѕ one that allowѕ the wantѕ and needѕ of cuѕtomerѕ and potential cuѕtomerѕ to drive all the firmѕ ѕtrategic deciѕionѕ. The firmѕ
24 pages (6000 words) Essay
Contemporary Marketing
However before going on to the impact of technology, it is important to gain a brief overview into the company itself. Google was
12 pages (3000 words) Essay
Contemporary Issues in Marketing
This paper will be focusing on all the aspects of the contemporary marketing issues. The traditional and modern marketing approaches and the involvement of the technologies and also the ethical part of
17 pages (4250 words) Essay
Contemporary Marketing Practice
Even though it is claimed in the market place that every person has a freedom of choice, the concern on this paper is whether in reality this freedom is exercised or customer’s tastes are subject to marketer’s strategies. Marketers are tactful in identifying the products features that are most likely to attract the client.
9 pages (2250 words) Essay
Discuss, using relevant examples, how cultural factors might impact upon a marketing and promotional campaign for an international brand
In essence, those influences which are imposed on the customers by other people are called as cultural factors. Individual vs. Collectivism determines the belief of people in a sense that whether they consider reward
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT