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Essay example - marketing communication (REPORT)
Pages 3 (753 words)
The current ad about the Nike+ has already captured the attention of many people by trying to revive the already well known label of Nike and its renowned tagline “Just do it”. This year being the 25th anniversary of the Nike tagline, Nike+ has found it appropriate to…
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With the Nike + TV ad already running, the social media campaign should be more detailed with the content of the ad. The advertisement should be able to serve its purpose in the market by segmenting its territory and attracting new subscribers or clients.
According to Funk (2013) the campaign should choose wisely the social media platforms that it will be run on. The consideration is also strategic since the aim of the campaign is to re energise the loyalty of the brand and also attract new clients.
Capturing the attention of the readers and viewers dos not only include the perfect use of color, but it also has so much to deal with the choice of words used. Words that are captivating to the ear and capturing to the eye are almost always the simplest words that we use on our day to day conversations.
More often than not, the target audience is normally the driving force towards determining an ad. In our case, Nike+ is a sports line that deals with all types of sporting equipment, balls and apparels. The target market here is definitely inclined towards sportsmen and sports enthusiasts. This however is still a very wide market that will also need to be segmented according to the content of the available product.
The only way to attract interest is by association. Let the audience of the campaign feel associated with the campaign. With the term possibilities, let the campaign be designed such that it shows ability, determination, chance and finally possibility.
After getting the attention of the viewer, the advertisement or campaign should be able to attract the viewer. This is only achievable by creating a level of interest up to the point where the viewer would like to know how he/she will benefit or gain from the item in front of them.
Just do it-possibility is creating a new feeling, a feeling of much more in the field where someone has already accomplished. The campaign should therefore strategically place itself on a ...
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