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Company Performance Paper: Helen of Troy - Essay Example

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Company Performance Paper: Helen of Troy

Selling of these products guarantees the company gets steady revenue in ensuring it meets its revenue targets (Helen of Troy). The company is under the governorship of a board of directors headed by Gerald J. Rubin who is the chairman, Chief Executive Officer and the president of the organization. The current head of the organization has been serving since 2000 and has scaled the organization to higher heights as the company was ranked one of the best small companies in 2007 (Hamilton). The management staff have also ensured the company undergoes acquisition which has made it successful. As much as the company tries to move forward, it faces competition from its key competitors that are Conair Corporation and Energizer Holdings, which also deal with personal care products, household appliances and cosmetics and skin care products manufacturing. The company plans to grow as per its strategic plan by venturing into new markets. The globalization of the world has enhanced the emergence of new companies in the market which are rapidly expanding, hence they pose a risk to Helen of Troy as competition stiffens. They risk losing some of their clients to emerging industries. Regis Corporation Regis Corporation is the world’s leader in beauty salons, hair restoration center and offers cosmetology education. It operates under strict concepts such as Sasson salons, Regis salon, and hair hub for men and women among others. The company does its business through owning salons, which offers a variety of hair care services including styling and coloring, haircuts and a variety of internationally recognized professional hair care products. It makes its money from a variety of branches it has opened, such as Provalliance which operates salons in Europe, Saint Algue in US, as well as MY concept in Japan (Regis Corp). All these operational branches ensure that the organization makes money in meeting its strategies and visions for short term and long term respectively. The company operates under experienced management staff headed by the company’s Chief Executive Officer and the chairman, Finkelstein, who has been in the company from 2006 and has made tremendous achievements. Through his leadership, the company has increased its stores from 500 in 1989 to current 12,500 (Lambert). Regis Corporation’s main competitors are Ulta Salon Cosmetics & Fragrance as well as J.C Penney Company which deal with the same products. The company plans to grow in the coming years through an acquisition plan, which will ensure it expands its network to many cities that have no or have less stores. This will ensure that it takes its services close to its consumers who need its services. The company faces the risk of changing the management which might interfere with its performance giving room for competitors. Nu Skin Enterprise Nu Skin Enterprise is an organization which deals in direct selling and distribution of quality anti-aging products for personal care and as a nutritional supplement. The company does this by selling and marketing their products to consumers who want to feel younger. Other personal care products from the company include: cleansers, toners, cosmetics, fragrances and mouthwash which are internationally distributed through the company’s global network of 800,000 independent distributors and direct sales ...Show more


Name: Course: Instructor: Date: Company Performance Paper Helen of Troy Helen of Troy Limited is a company which designs, produces and markets brand names of personal care electrical products. Some of the products they work with include home air clippers, hair dryers, curling irons, and body massagers among others…
Author : longaylord
Company Performance Paper: Helen of Troy essay example
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