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Marketing Research Proposal for a Study about Determination of Coffee Shop Franchisee Business in Western Australia - Essay Example
Pages 13 (3263 words)
Marketing research proposal for a study about determination of Coffee Shop Franchisee Business in Western Australia Problem statement Management Decision Problem The client is a leading Coffee store brand of West Australia. It has both own and franchisee stores in the region…
The client management feels that the strategy to open franchisee stores in the upcoming suburban areas with considerable young population will be appropriate. However they are not sure whether it will do well. Other coffee bars have already come up in the said areas. However, it is too early to say whether they too will be successful. The client wants to gauge the demand for their products which is pizza and coffee with and assortment of snacks. They would like to find the demand for their brand of stores and the way people in the region perceive it. It wants to know whether enough opportunity for franchising exists in the region. To know whether there is enough possibility for the brand to open and run a new store in every area identified for the same in the next two years. Apart from the immediate demand, the client wants to know whether considerable business opportunity for a relatively sustainable span of time exists or not. Research problem As mentioned above, the client wants to measure the demand for its franchisee stores in the identified areas. They have hired us for the purpose and expect us to present the report within a span of three months. The client problem warrants a thorough study of the market, with measurable outcomes. ...
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