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The methods in which advertising media influence and reinforce sexism in American society - Essay Example
Author : hveum
Pages 4 (1004 words)
The researcher of this essay aims to investigate the methods in which advertising media influence and reinforce sexism in American society. Particularly, the researcher is interested in examining how advertising portrays men negatively…
This paper illustrates that advertising revenue is the major funding source for the majority of entertainment and information that Americans receive. Broadcast and cable networks use advertising to generate money to fund programming that is informative, such as news magazine shows, and entertaining, such as sitcoms. Social media sites use advertising to pay for the costs of running their business. Most individuals watch television, read magazines and newspapers, or gather information through social media and the internet. Because advertising is the source of funding for most of these entertainment and information outlets, the individual is exposed to advertising multiple times per day. If sexism exists in the advertising, the individual is exposed to the influence of sexism, even if this exposure is subconscious. In short, we all view advertising, and it has an effect on us. The researcher hope to discover that advertising found in print, television, radio, and internet media employs sexism to sell a good or service. The researcher also hopes to discover that the sexism used in this advertising portrays men in a negative fashion. Specifically, the researcher hope to find evidence that advertising paints men as incompetent fathers, inattentive husbands, and unintelligent uninformed citizens. The researcher realizes that advertising objectifies women and uses sex to sell products to men. However, the researcher has noticed that many companies have begun doing the same to men. ...