It also launched cars of different varieties and also targeted all the segments mainly the huge middle class segment present in India. It has huge manufacturing units in different parts of the country and also has a good supply chain. The company is always been known because of its high quality and also good after sales service that the company has always provided to the customers (Maruti Suzuki. 2014). The company has not only concentrated in the market of India but it has also expanded itself in other parts of world by exporting its vehicles across to different countries like UK, Srilanka, Nepal, Egypt, Italy, Germany etc.
The automobile industry in India has grown at a very rapid pace and it is very difficult for all the companies to maintain their market share. Customers are looking to get better quality and high performance cars more as they have got a lot of variety.
In this report it can be seen how a company like Maruti does face problems related to a particular car model that is been launched in the market. The specific strategy that the company needs to implement to get over the current issue is also been analysed and certain recommendations are been given to the company based on the study from various reports, theories and concepts.
In the recent times with the increasing competition in the growing automobile industry in the global world and especially in the developing countries customers have got lot more choice to make between varieties, quality , performance and other factors which does affect the purchase decision of the customers. Because of this high competitive environment it has become very important for all the companies to maintain a good quality for their products and also provide high performance cars to the customers (Fitzroy and Herbert, 2007, pp. 34-38). The chances of launching a defective product in the market does create a lot of problem for the company as the company loses all its ...Show more