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Cornflower Blue Marketing Strategy - Assignment Example
Author : gaylordvinnie
Pages 4 (1004 words)
The discussion part will deal with the strategic plan of Cornflower Blue with respect to macro and micro factors affecting the marketing strategy. Further, segmentation and target strategy will be looked analyzed. Finally, the buyers’ behavior towards affecting the marketing process, as well as the reposition of Cornflower Blue products will be discussed. …
Cornflower Blue is a small chain specializing in sale of herbal remedies, herb based body care and aromatherapy products. They also deal in culinary products like chutneys, honey and teas. With an outlet chain currently totaling five retail outlets, it stated as a family shop in the 60s, in Oxford. For effective marketing and realisation of higher sales, Cornflower Blue has to initiate a strategic marketing plan that aims at maximizing the sale by targeting all potential customers. According to Lamb and Hair, marketing is highly crucial towards the boosting of sale with the proper market target and utilization of strategic marketing steps. Shaw argues that any business venture that aims at promoting the sale has cost affiliation, with respect to this; Cornflower Blue will incur marketing costs, which will reflect in the realisation of increased profits.
Cornflower Blue has been making its sales effectively but, with the incorporation of marketing strategy; there is prospective achievement that will see more sales and growth of its outlet chains. Marketing has progressively been changing with technology, and the embracing of ICT has resulted to e-marketing that Cornflower Blue can utilize to reach the global market. It is crucial for Cornflower Blue to shift from relying on the traditional mode of the word of mouth for marketing and embrace strategic marketing approaching devised in this plan. This incorporate brand differentiation, promotion and advertisement, marketing, as well as electronic marketing.
The main recommendation in this regard would be for Cornflower Blue to launch a website named cornflowerblueworderfulproducts.com to market and distribute its products online. This is inline with being at per with the growing technology and maintaining competition in the growing industry of natural products. ...