"Marketing Objectives and Ethics in Marketing" - Book Report/Review Example

Only on StudentShare

Extract of sample
"Marketing Objectives and Ethics in Marketing"

There is respect everywhere starting from the employees to the customers including in the environment that surrounds the company. Honesty also lingers into the minds of the staffs having a successful internal and external communication in the business transactions. Responsibility is also given the first priority where by each of the words and actions from the company matters a lot. Confirmation and commitment is their first assured key to success. All this gives the company credit to be one of the best ethical companies.
Some marketing strategies of a company can really cost the productivity of a company causing it to fail meeting its goals. Planning and execution are two major points in marketing which are interdependent. The strategy formulae of the business and its implementation are two different functions. Planners in a business who overlap ideas create a chance of the company to succeed but when execution is not well done it may lead to knowledge transfer problem, and affect the implementation process. Example if the Adobe Systems does not execute its applications very well, it may not upload its application at the right time and update them as required. The mistake of passing the knowledge on the updates concerning its application may affect the company. That will create a bad image to the company making the customers to stop downloading their ...
Download paper


The company fits very well in our ethisphere environment because it clearly identifies the right things and priorities in terms of…
Author : zstoltenberg

Related Essays

Marketing Objectives
The new product is code named as M2030. Marketing Objectives The target market of the company is all the households and offices of that are looking for lighter and efficient products. The product is aimed for UK market. M2030 will be a good choice for families considering the product’s ease and efficiency. “UK Households spent an average of ?474 per week in 2010.” (Office of National Statistics, 2011) As per the statistics department, fuel and power form one of the major components of the expense items. It is also seen that consumers have spent more disposable income for consumer...
5 pages (1255 words) Essay
Marketing Ethics: Psst! Have you heard?
He nevertheless does not understand that the subscriptions were promoted through lies which the football fans were fed. With the lies and in retrospect of the scenario presented by the actors who were posing as football fans, the text subscription service was promoted. The true essence of ethical marketing is to use the tools of marketing and promotion in a creative way and not to exploit the consumers. Stealth marketing mars the true spirit of marketing as the consumers are exploited without them being aware of something being promoted. Goodkind also goes on to say that it is okay for Sneeze...
4 pages (1004 words) Coursework
Marketing mix
All these suggest that the concept of marketing mix has evolved over time as the 4Ps were initially based on the production and supply context of the 1950s (Kent and Brown 2006). The model now encompasses aspects of sociology and cognitive psychology (Hakansson and Waluszewski 2005 cited in Kent and Brown 2006). Without marketing mix capability other concepts such as customer orientation, competitor orientation and inter-functional coordination would not be able to contribute to better firm performance, suggests Shin (2012) thereby highlighting the significance of MM concept in the field of...
6 pages (1506 words) Essay
I found the group activities that were part of the course to be quite stimulating. I will admit that the ‘Functional Presentation’ part of the course provided a greater challenge for me than did the mainly theoretical part of course; however, both sections challenged me to find new ways of learning. I found out that most of the time, businesses in today’s world operate in an environment where customers not only have much more information regarding the available financial services, but they also have greater demands. Financial services have to be offered in environments that meet with the...
8 pages (2008 words) Essay
Marketing plan and objectives
In the marketing plan, the organization will need to define its mission statement and objectives for a strategic business unit with is a section of the entire business or collection of business activities within the entire company. The strategic business unit should have direct control over its resources, its own competitors, and plans which are independent of the other strategic business units in the company. A large firm can, therefore, have marketing plans for each of the strategic marketing units (Homburg and Krohmer, 1-40). Setting marketing plan objectives The objectives of the marketing...
3 pages (753 words) Essay
Marketing Research Objectives and marketing theory
The simplest definition of marketing is however, the process of influencing consumer behaviour in a number of ways into purchasing a product according to a marketer’s agenda. The ways used to influence consumer behaviour vary but the commonality amongst all of them is to convey to the audience that the product is an object of necessity. Nowadays, communication of this sort is done between a marketer and its consumers through mediums such as advertising through the radio, print and the vibrant electronic media (Pride & Ferrell, 2011).
4 pages (1004 words) Essay
marketing Objectives and Ethics in marketing
There are high chances of creating trust among the customers if the firm operates in an ethical way.
1 pages (251 words) Coursework
Got a tricky question? Receive an answer from students like you! Try us!