This research will begin with the statement that customers are users of products and services provided by businesses. Every customer has some expectations for the product he/she uses. The attitude a customer shows towards a product largely depends upon the way it is marketed and the customer’s experience with the product. The products or services which match the expected performance of the customer satisfy the customer. In this competitive age, customer satisfaction has become the top priority for businesses. The customer today has become more demanding and is only satisfied as long as his requirements are constantly met. The success of a company largely depends on customer satisfaction and for this, the businesses throughout the world are focusing on measuring and improving the satisfaction level of both internal and external customers. The expectations of the customers are simple; all they desire are timely quality solutions within budget. Meeting these expectations results in customer satisfaction. The basic condition for delivering superior service is to understand customer expectations; customers have preconceived expectations when judging a firm’s service. The Theory of Expectations is the most commonly accepted theory in this regard. It states that the customer has a predetermined standard of expectations and the satisfaction or dissatisfaction results from a comparison between these predetermined sets of expectations and the actual performance of the product or the service. Given the fact that the extent to which customer expectations are met will decide their level of satisfaction from the services, it is very important to understand their expectation in the first place and then to deliver on those expectations. Keiningham and Vavra further explain that the customer satisfaction can be broadly categorized into three zones: the zone of pain where the customer expectations are not met; the zone of mere satisfaction where, although the customer expectations are met, but the company is not offering anything unique which would distinguish itself from others in the market. In this case, the customers can easily switch over to similar products offered by other companies and finally is the zone of delight. The zone of delight is that where the customer expectations are not only fully met but are exceeded, which leads to customer loyalty and word of mouth marketing. For instance, iPhones and iPads are more popular among people because the Apple Store has a greater content of music, films, books, TV shows and other multimedia apps which the users can download directly; these are the extra services which ensure customer expectations are exceeded. Types of Customer Expectations Jugulum and Samuel have stated the customer expectations to be of three types: performance, perceptions and outcome expectations. The first two expectations are linked to the products delivered to the customers and for this reason, are also known as the product expectations. The third type of expectation – the outcome expectation – exists in the absence of the products as well. The performance expectations can be measured and revolve around the quality of the product, cost, and availability.
This research is being carried out to evaluate the critical factors relating to customer expectations and the ways in which organizations can ensure that these expectations are consistently met or exceeded. This paper also takes a glance at the types of customer expectations…
The paper operates mainly based on research questions which can be stated as follows: What are the important reasons for social media integration with CRM? How has the social media revolution affected CRM? What do customers want in the age of social media and what is possible for business to satisfy customers? How can firms benefit from customer engagement with social media?
Factors Affecting Customer-Centric Website Design.
It has been argued that designing a customer-centric website is so important, yet is so difficult to accomplish. Several factors could be forwarded as the cause of this challenge. This paper identifies three such factors that make web designing a particularly fluid industry: the effect of culture and gender, the growth of mobile web through tablets and smartphones and the impact of the growing influence of Web 2.0 consumers who not only consume but also produce.
Presently, the greatest environmental threat facing the globe is climate change (‘‘Carbon capture and storage in the light of circulation economics", 2008, p. 115). Climate change is caused by increased levels of greenhouse gases sin the atmosphere with carbon dioxide being the significant gas causing global warming.
These standards in education comprise of the requirements and responsibilities of both the teacher and student in each of the subject they do in every grade. In California, the State Board of Education sets these education standards, covering kindergarten up to the high school level.
Although the element of customer service is part and parcel of market, it is distinguishable as a distinctive field on its own (Aaker 2010, p. 141). It is critical for an organization to define the term customer service in order to ensure efficiency. Customers provide organization with the most pertinent advertising tool; advertising through word of mouth.
What factors makes young online customer satisfied?
The level of satisfaction that these young customers require is often that of the best standard and since there are a diverse number of choices for them to select from; companies have to ensure that their products remain competitive in the market.
e property itself is located at 45 Avenue de la Gare, Lausanne located next to Lausanne Railway Station which serves suburban, intercity and European lines, including Paris and Milan. On the opposite side of the road there is Metro Line 2, with direct access to Ouchy. In this
Their roles are similar to the roles of change agent, they make projects objectives their priority and they bring in their experience and skills to drive the project forward (Belassi 1996). In case the project fails, they should have enough courage to accept failure and move on instead of regretting whatever has happened.
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