External Analysis of Blackberry - Essay Example

Only on StudentShare

Extract of sample
External Analysis of Blackberry

The present 9000 series has extended the capabilities of blackberries (Baldauf and Stair, 180). The series is now able to receive RSS feeds, display full HTML web pages, and other networking abilities. This short paper will deal with the threats and opportunities of the Blackberry Company. Major threats faced by Blackberry The company faces a myriad of threats in which the leading is competition from companies producing similar products. Motorola gave a notable competition to the company in the year 2007 (Blackberry Product Fans, 2008). This occurred because Motorola had superior products that competed with then RIM blackberry phones. There are also other mobile phones capable of sending and receiving emails including Nokia and Ericson (Blackmore, 5). These have also offered competition to the Blackberry products. Nokia has been a dominant cell phone provider in the world. This has enabled Nokia to compete with Blackberry well in the world market (Evers and Johnston, 120). Motorola has been able to establish a brand appreciation that is strong with its consumer market. The Motorola Company has made product promotion in the market successfully. The Motorola marketing staff has made extraordinary efforts in boosting this venture of promotional marketing (Cook, 3). ...Show more

Summary

Name: Course: Tutor: Date: External Analysis of Blackberry Blackberry abilities began expanding, with the coming of Java and the capacity, to transmit emails when the 6000 and 5000 series came to existence. Integration of the full color screen came with the 7000 series making an enhanced experience in web browsing (Mobile Marketer TM, 2009)…
Author : effertzmavis
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"External Analysis of Blackberry"
with a personal 20% discount.
Grab the best paper

Related Essays

The management strategy of Blackberry
This research is being carried out to evaluate and present macro and competitive environments of Blackberry and its current marketing programme elements to delineate the strength of its current marketing programme. The researcher of this essay also aims to analyze revised marketing programme elements.
10 pages (2500 words) Essay
Swot analysis of RIM BlackBerry
This part reviews and examines analytically these internal and external factors through the use of SWOT Analysis. SWOT Analysis or an examination of the strengths, weaknesses, opportunities and threats that a project or business venture faces is really one effective strategic tool for a marketing plan that can find a competitive advantage for any organization (Hagos and Pal, 2010).1 STRENGTHS Brand image – Definitely, BlackBerry has its very own strong brand image in the mobile phone market.
4 pages (1000 words) Term Paper
Why cant pioneering innovative companies sustain their first mover advantages? A case analysis of Research in Motion.
Why can’t pioneering innovative companies sustain their first mover advantages? A case analysis of Research in Motion. Research in Motion, now conducting business under the name Blackberry, is a Canadian-based telecommunications company that experienced significant industry laurels for its innovative launch of the Blackberry branded tablets and smartphones.
11 pages (2750 words) Essay
Southwest Airline comprehensive external environment analysis
The remote segment would be analyzed as follows: Political Factors With respect to the internal political arena in which Southwest Airlines operates i.e. United States of America, it can be easily concluded that the company does not face any major issue. Southwest Airlines have kept a low profile lobbying approach when it comes to addressing national political affairs (Moran, 2012).
5 pages (1250 words) Research Paper
External and Internal Environmental Analysis on Medtronic's
Medtronic is headquartered in Minneapolis and was founded in the year 1949. It is an international supplier of technological medical devices with total sales in 2011 totaling $5 billion (Medtronic, 2013).
5 pages (1250 words) Essay
External Analysis on Noble Energy INC
The internal business environment is inner to the organization and remains within the control of the firm. However, the external business environment remains beyond the control of the organization. As a result of that it is important to analyze the external business environment and accordingly develop strategies to cope up with the external threats and capitalize on the opportunities of the market.
14 pages (3500 words) Case Study
ASSESSMENT QUESTIONS FOR INDIVIDUAL ASSIGNMENT
........................................................................ 3.0 Recommended target markets and positioning strategy....................................... 4.0 Product and services strategy.......................................................
8 pages (2000 words) Essay
MOBILE INDUSTRY ENVIRONMENT USING THE PESTEL ANALYSIS. A CASE STUDY OF BLACKBERRY
A Case Study of Blackberry Introduction Blackberry is one of the multinational electronic product suppliers in the world that has managed to dominate the mobile industry market for a long time now in the history of the mobile industry. The organization is a major supplier of wireless devices including mobile phones and pagers and currently working on the launch of more products.
7 pages (1750 words) Essay
Popeyes Singapore
The shop is brightly lightened, and they play soft and good music that is worth listening to as a customer waits to be served. I made my order that consisted of chicken set that includes biscuit with Strawberry Jam,
2 pages (500 words) Case Study
Heartwood Vegan Restaurant: Communication Marketing Analysis
Heartwood Restaurant uses a remarkable communication marketing to help in the establishment of brand awareness. They emphasize on the attribute of their products to translate information into perceptions and position itself in the larger food industry and market. It also practices communication marketing in helping retain the present customer base.
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT