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External Analysis of Blackberry - Essay Example

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External Analysis of Blackberry

The present 9000 series has extended the capabilities of blackberries (Baldauf and Stair, 180). The series is now able to receive RSS feeds, display full HTML web pages, and other networking abilities. This short paper will deal with the threats and opportunities of the Blackberry Company. Major threats faced by Blackberry The company faces a myriad of threats in which the leading is competition from companies producing similar products. Motorola gave a notable competition to the company in the year 2007 (Blackberry Product Fans, 2008). This occurred because Motorola had superior products that competed with then RIM blackberry phones. There are also other mobile phones capable of sending and receiving emails including Nokia and Ericson (Blackmore, 5). These have also offered competition to the Blackberry products. Nokia has been a dominant cell phone provider in the world. This has enabled Nokia to compete with Blackberry well in the world market (Evers and Johnston, 120). Motorola has been able to establish a brand appreciation that is strong with its consumer market. The Motorola Company has made product promotion in the market successfully. The Motorola marketing staff has made extraordinary efforts in boosting this venture of promotional marketing (Cook, 3). Another advantage of Motorola lies in the relationship existing between the company and the National Football League. This makes the company products famous in the world market and stands a chance of making tremendous sales to consumers. Samsung is another competitor worth mentioning in this case. The weakness of blackberry cell phones in web interface is a weakness that creates a loophole for other companies to compete best in the market. Thus, with the recent improvements in the Blackberry Technologies, there has been a noted improvement in the company’s share of the world market. Most countries treat Mobile companies as experimental budget and cuts. There has been a drying up of funding for the mobile marketing firms and mobile service providers. When the global market share of Nokia fell to around 38.9% that of Blackberry rose by about 5%, showing the impact of the improvements in Blackberry recent IT technologies (DATAMONITOR, 2010). Continuous improvements will bring many achievements for the company in the future. Opportunities for the Blackberry Company Despite the threats enlisted above Blackberry, have some crucial opportunities to help in boosting its future endeavors. Blackberry has recently developed exceptional products, which possess advanced technologies in Information Technology (Hislop, 22). The present world has had flooding of IT pursuits in small gadgets, and the company’s enhancement of its products is an excellent move. The present blackberry cell phones have numerous features, which is another opportunity that takes the company ahead of its competitors. Blackberry has been able to meet the needs and wants of customers in the world market. This is an opportunity, which if the company works to continue building on it, will yield tremendous achievements. The company has displayed a brand loyalty for its consumers thus establishing trust from its market (Mennecke and Strader, 123). Maintenance of this brand loyalty will help the company meet future challenges from the external environment. The blackberry phones at present bear a leading edge of radio technology, which is crucial, add on making the company’ ...Show more


Name: Course: Tutor: Date: External Analysis of Blackberry Blackberry abilities began expanding, with the coming of Java and the capacity, to transmit emails when the 6000 and 5000 series came to existence. Integration of the full color screen came with the 7000 series making an enhanced experience in web browsing (Mobile Marketer TM, 2009)…
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