market for ARIO Wristband comprises of young consumers, therefore, it is important for the company to adopt promotional strategies that are attractive to them. The company has to consider a promotion media mix in order to reach its targeted audience. The company will use different promotional tools and mediums including social media websites, print magazines, business directories, and social events for delivering its messages to the its target market audience and general public.
One of the key tools that the company can use for promoting its products is social media. In the recent years, social media networks such as Facebook, Twitter, etc. have emerged as new forums for businesses to market and promote their products (Skaržauskiené, Tamosiûnaitè and Žaléniené). It has been observed that young consumers spend a significant proportion of their time on social media websites including blogging, social networking, and content sharing websites, and their acceptance of brands is positively related to the peer pressure on social networks. The company will develop informational promotional messages that are easily accessible and understandable for the younger audience (Muk).
ARIO Wristband will place advertisements of different sizes on a regular basis in various printed magazines in Norway. These fashion magazines include SMUG, Vixen, SOMA, etc. The underlying aim of such advertisement include introduction of the brand and its products, updates about new designs, and developing fashion sense for wristbands.
Participation in social events and promotion of brands is another useful tactic that ARIO Wristband will adopt. ARIO Wristband will seek entry in different fashion events such as Oslo Fashion Week, Norwegian Fashion Hub, Designerkollektivet, etc. Moreover, the company will carry different promotional activities at its outlet and also in different shopping arcades in Oslo including Byporten Shopping, Oslo City Shopping Center, etc. to attract young consumers.