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IPhone 5 Scenario - Essay Example

It is in line with this that the need to introduce a new market has come in. Identifying how the Sub-Saharan African region is rapidly warming itself into the global technology trend, the company finds it just appropriate to choose that geographic destination for its new market (Global Economic Trends, 2011). Detailed areas in Market Research Sub-Saharan Africa has some important market areas and indicators that make its choice by eBrand Media very appropriate and ideal. Reports from Trading Economics (2012), notes that “the Population; total in Sub Saharan Africa was last reported at 853,566,225.00 in 2010, according to a World Bank report released in 2011.” Knowing that Africa has an increasing population ratio, it is clear that the end as of now has increased. Out of this numbers, greater part has been partakers of the new globalization trend whereby the use of communication tools such as mobile phones and the internet has become very common. In terms of merging market, it can be said that Sub-Saharan Africa is one region of the world where the company can expect to have some of the world’s finest merging markets. The reason is that Sub-Saharan Africa is not privileged to have so many IPhone manufacturing companies. What this means is that the region has to depend on external manufacturers or importers. This situation has created a very booming merging market. In terms of per capita, the good news is that the cost of investing in Africa is not so high as compared to other parts of the

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world because most governments in Africa are seeking to promote foreign direct investment to help boost the economy of the region. Due to this, there are many incentives for foreign companies, of which eBrand Media will be one. Finally, the promotion of education in Sub-Saharan Africa has created an ideal labor front of which eBrand can depend on instead of thinking of importing labor into their new geographic region. Outline for Plan Executive Summary The executive summary shall contain a brief summary of what the whole report or plan contains. This shall highlight all major areas and aspects of the plan as given out in detailed discussion. 1.0 Introduction 1.1 Background 1.2 Purpose and Objectives The introduction, which shall have two major sub-sections shall be dedicated to outlining the background for undertaking the market research implementation plan, the purpose of the plan and the specific objectives that the market research implementation plan seeks to achieve. The purpose shall be a broader goal to be achieved whiles the objectives shall outline the various tasks that need to be undertaken to achieve the overall goal. 2.0 Analysis of the Market Environment 2.1 External Analysis 2.1.1 Macro Environment 2.1.2 Target Market 2.1.3 Existing Competition 2.2 Internal Analysis 2.2.1 Current Performance 2.2.2 Human Resource and Management 2.2.3 Infrastructural Development 2.2.4 Customer Base The market analysis shall have two components, which shall be external analysis and international analysis. The external analysis shall target the prevailing market in the area or region where the company is seeking to go and launch her own market. There shall then be an internal market analysis, which shall take a critical review at the present state of the company in relation to its readiness to launch the
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IPHONE 5 SCENARIO Introduction to selected organization and scenario eBrand Media is seeking to introduce a new product line to the Sub-Saharan African region. The company has been in existence in the IPhone 5 industry for some time now and has been a major market player and competitor…
Author : hjohnston
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