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Review of Practice: Advertising Practices of Nestle's Nescafe - Book Report/Review Example

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Review of Practice: Advertising Practices of Nestle's Nescafe

The marketing campaigns of Nescafe are undertaken worldwide. The Nescafe logo and its distinguished coffee mug are known universally. Advertisement is one of the promotional strategies used by the company to attract its clients towards the products. The promotions of any product or service symbolize the company’s view of communication in the marketing activity. Promotion in the case of service is dissimilar from the promotion activity of the product. It assists in creating positive as well as negative reaction regarding the product. Nestle is established firm in the food industry; and it promote the sales of its products through TV, Print media, internet, leisure programs, broadcasting, etc. Print media consists of ads in magazines news term paper, etc…These ads offer information concerning the types of services, in addition to the sale of its products at places where there are fast food services. Promotions through TV comprise its ads in different global channels and state channels. The promotion of any product in food industry has to be decided on the basis of the company’s strategy associated with development, publication, sales expansion etc. Therefore, a good promotion strategy must be adopted to give effective ideas regarding the product in the target market. ...
The Advertising Aim of Nestle’s Nescafe: Customer Focus: Appealing to a wide range of customers is the most important aspects of the plan. Greater modernization in packaging and presentation of the products through the different suppliers of power brands and business partners: Continue using moral sourcing standards while working among suppliers Continue to engage in regular conversation by way of its suppliers, and react to their suggestions. The print media, television, and posters have been the major media of communication for the advertisements of Nestle’s Nescafe. Nestle employs various types of direct mailing campaigns, print ads, campaign programs that target of medium range at health practitioners, and internet advertising programs of various dimensions. Nestle’s promotional and advertising practices with regard to Nescafe using every form of media are very effectively planned and executed to generate a strong motivating need for consumers to buy their goods. Their market shares grow up as much as 90%, with an excess of 3,000 cups consumed every second Nescafe is by far the world’s most leading coffee brand name; and also the fourth powerful beverage brand, subsequent to Pepsi, Coca-Cola, and Budweiser. The global profile of Nescafe has been updated by its entry in refrigerated and iced beverages, but the company still has one impediment to overcome that is, the supremacy of ground coffee and roast in the US, and its rising popularity in other developed marketplaces. Advertising Agencies – Nestle and its subordinates use more than 100 dissimilar communicative systems of, advertising, and public relations organizations worldwide. Some of these consist of: ...Show more


Topic: Review of Practice Advertising Practices of Nestle’s Nescafe: The company chosen to analyze advertisement practices is Nestle’s Nescafe. Nestle is one of the major food companies in the world. It has effectively introduced various new products to food and beverage industry…
Author : sporerchelsea
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