As the discussion stresses to make the healthcare products to sell more, there will be a need to create a brand name and copyright on any original creation of the hospital so that they the business idea and the brand name cannot be leaked or stolen by other competitors. The marketing director will also have the task to plan and administer the hospital’s marketing operations budget. For the marketing department to function effectively there will be the need to carry out a thorough budgeting plan for the hospital so that the hospital can operate within a defined plan in order to avoid situations of deficit or surpluses. To operate on well planned budget will also ensure that resources are well distributed to the various marketing strategies so that the hospital can achieve its objectives through proper planning, budgeting and marketing of the hospital’s products.
This paper outlines that a marketing director is also charged with a responsibility of editing materials according to specific customer and market requirements. This is to mean that, the director will have to carry out a research about different customer characteristics and behaviors, and then design healthcare products that can fit the defined customer groups. Just the same way in the food industry, a research is carried out to know the types of foods the customers prefer to use, the preparation type as well as the cost.