Marketing and sales for tourism and hotel (see attachment) - Essay Example

Only on StudentShare

Extract of sample
Marketing and sales for tourism and hotel (see attachment)

Oz jet boating offers flexible ways of booking for the tourist tours through the email, telephone or any outlets located at the harbour. The purpose of this research paper is to describe Oz jet boating as a tourism company giving details of the products it offers and finally conduct a situational analysis of the company.
The services offered in Oz jet boating company include sightseeing activities at the Opera house, Harbour sides, Shark Island, Sydney Harbour Bridge and Taronga zoo. The most appealing feature in Oz jet boating is the shark customer tailored boats that are painted red. Another remarkable feature is the beautiful scenery found at Opera house. The competitive low prices offered by Oz jet boating attracts many customers because of its affordability. Adults part with $75, children with $45 and whole family parts with $195 for a boat tour. There are three main rival companies offering the same products in the industry namely; Sydney Harbour boat tours, Sydney Harbour and Sydney Harbour cruises.
Oz jet boating is a tourist company based in Australia. The products offered are sightseeing activities at the Opera house, Harbour sides, Shark Island, Sydney Harbour Bridge and Taronga zoo. The major rivals in the tourism industry include Sydney Harbour boat tours, Sydney Harbour and Sydney Harbour cruises. Prestige harbour cruises offer charter boats for hire used in corporate events, weddings and social gatherings (Sydney Harbour, 2014).Sydney Harbour tours are famous for its day guide tours. It also offers fresh food from the sea and beverages at Watsons Hotel.
The charges are $129 for adults and $89 for children (Sydney Harbour Boat Tours, 2014).Sydney Harbour Escapes, on the other hand, is a family business started back in 2000 that offers boat services and tour activities (Sydney Harbour Escapes, 2014).
Oz jet boating needs to creatively and innovatively offer differentiated and unique products that give it a ...Show more

Summary

Oz jet boating is a company based in Australia. The workforce of the company is young people who have a lot of zeal and passion for tourism activities. The major rivals in…
Author : ihackett
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing and sales for tourism and hotel (see attachment)"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Communication Review: London Olympics 2012
This report begins with a background analysis of 2012 London Olympics which has generated huge public interests. Since Olympics is enjoyed by all people irrespective of age differences, the marketing communication process of 2012 London Olympics targets all people including, children, teenagers, adults and old people.
10 pages (2500 words) Essay
Marketing and Sales
Marketing companies usually tend to give ample importance to promote the product through ads and campaigns spending millions of dollars. They give massive discounts to prove their price is the lowest in the market. Similarly they take herculean efforts to produce high quality products.
20 pages (5000 words) Essay
A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry
methodology 16 4.3 Questionnaire design 16 4.4 Pre test 17 4.5 Sample size 18 4.6 Data collection 18 Chapter 5 Finding and Analysis 18 5.1 Demographic percentage analysis 19 5.2 Other Data analysis 19 5.2.1 Pie Chart analysis 19 5.2.2 Percentage analysis 21 5.3 Correlation analysis 21 5.4 Regression analysis 27 Chapter 6 Conclusion and recommendation 30 6.1 Conclusion 30 6.2 Recommendation 31 References 34 Appendix 37 Executive Summary The research paper was initiated to study with the motive of identifying and analyzing the various marketing strategies adopted by the Mandarin Orchard Singapore.
28 pages (7000 words) Dissertation
Marketing strategies and tools that affect hotel sales
The main key to success for any firm is the application of appropriate business strategy. To ensure high customer base along with substantial growth in business, a firm needs to devise several strategies regarding the production process, marketing, distribution etc. and efficiently implement them.
8 pages (2000 words) Literature review
Hotel marketing
Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers.
2 pages (500 words) Assignment
Marketing-A Hotel Perspective
Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price.
6 pages (1500 words) Essay
Hospitality and tourism marketing

This study looks at viability of product and its marketing strategy with emphasis on establishing problems and their answers. Proposed product and its marketing strategy will be put to deliberation in order to assess whether the idea may work or not. Feasibility study is carried out in three domains: Market, Technical and Organizational Structure.

15 pages (3750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT