Creativity in Marketing Processes - Essay Example

The skill of marketing creativity is such beneficial that, an individual or an organization can easily beat its competitors in the market if this skill is well applied. To this extent, I have gained immense experience on how superior branding and advertising through online marketing channels help in creating new market niches within a short period. Online marketing is a fascinating segment of this project as it applies in tandem with the level of globalization. I would like to learn how several online marketing instruments can make can be integrated into the management system to enhance direct management decision making that pertains to the consumers. This is segment is intrusting because the integration is a result of the high-class flexibility of the online marketing strategies, which make it easy to mold an online platform that can address specific issues relative to a specific market niche. Studying such instruments and the whole process of integration forms the base of my urge to pursue further the marketing segment, particularly, the online one.

On equal measure, the skill of understanding the essence of application of specific strategies on particular stages of the product life cycle is critical in ensuring the smooth product movement from one stage to another to realize considerable profit margin and keep watch of the competitors in the market. I have gained much in-depth understanding of this skill and I believe I can develop a product from the very first stage of development to the last stage of declining with the application of the relevant marketing strategies as indicated in the table that follows.

Development involves the creation of a new idea and extensive investments in areas of research and product development. The relevant marketing strategy in this stage involves the assessment of the feasibility of the project and the anticipated target audience. In addition, the anticipated market share relative to the existing market share should be evaluated (Mackenzie, 2007).

The introduction involves the launching of the product. Since the Kick Covers involves the innovators, the strategy of slow introduction attributed to the setting of high prices and low marketing budget is appropriate. This strategy will enable the company to gain profits as fast as possible (Mackenzie, 2007).

Growth involves extensive product acceptance resulting in increased profits. At this stage, the clients are aware of the usefulness of the product; however, there is a possibility of new entrants into the market. This calls for the application of the differentiation strategy to produce products of superior and distinctive quality and features. This can lead to an increased advertising budget (Mackenzie, 2007).

Maturity is attributed to the slowing down of product sales. The best strategy that is suited in this stage is the ability to innovate and advertises the products relative to the clients’ dynamic tastes and preferences (Mackenzie, 2007).

The decrease is characterized by stiff competition from other companies and a slow pace of taking up and embracing technological developments. The best strategy suited in this stage is the elimination of the perfuming products to reduce time, money, and effort dedication. This provides a humble opportunity to concentrate on high-performing products (Mackenzie, 2007).

I will pursue the marketing segment in further studies because of its interesting dimensions, which are in tandem with the rate of globalization.