• Home
  • Subjects
  • Marketing
  • residential field trips:adding value to marketing education and student experiece

residential field trips:adding value to marketing education and student experiece - Book Report/Review Example

Only on StudentShare

Extract of sample
residential field trips:adding value to marketing education and student experiece

This paper reflects a case of a fieldtrip in promoting learning among that we engaged with in organizations based at Glasgow and Edinburg.
The Residential fieldtrip provided an opportunity to engage in hands-on learning on various aspects of marketing and business in general. It was a breathtaking moment to get out of class and still have a learning moment. It was a moment to reflect on self while getting to have an approach of engaging others, which is a key aspect in marketing. The trip provided an opportunity for the students to engage in discussions and have presentations from various organizations in order to improve on the skills learnt in class. The five-day residential trip in Glasgow provided a variety of opportunities to engage colleagues and educators in discussions and debates. On the other hand, through the organizations visited, there were diverse lessons learnt. Team building among the student was to be promoted through the fieldtrip.
Learning is a continuous process that is supposed to take place anywhere anytime. The main significance of having the fieldtrip was to learn the different aspects that cannot be learnt from books or through the classroom setup. It is apparent that reading alone cannot provide adequate knowledge of how marketing and other business operations are conducted. Getting to the field and having the first-hand experience provide an opportune time to have that understanding. The experience was geared towards making the students have better skills that would ensure that they are able to confront real-life scenarios in the field. Among some of the skills that the program focused on entrenching to the students, include effective decision-making, communication, interpersonal skills, and negotiation skills. In addition, it was an opportunity for the students to develop personal initiatives that would help steer their profession to greatness. The fieldtrip also was to open doors for mentorship from both ...
Download paper

Summary

These approaches are meant to give them a competitive edge in the job market. Various interventions have been developed and introduced in the curriculum. Above all, employers are…
Author : name51

Related Essays

Delivering Superior Customer Value Though Marketing: A Benchmarking Approach Focusing on Harley Davidson
Thereafter, an industry profile helped to identify the companies that shall provide the basis for benchmarking. Performance measures were assessed and HD’s own metrics were compared with those of the benchmark companies. A relative assessment was made to narrow down the specific practices to be studied and evaluated, and finally adopted in the operations of HD. A suggested system for periodic monitoring and progress assessment was thereafter described to ensure the continuity and sustainability of the project. The plan suggested here is capable of several alternatives, although it is assumed...
24 pages (6024 words) Essay
Adding value through marketing
In today’s world, consumers are being bombarded with a multitude of products and services with the entailing cacophony of messages that vie for attention. The result is an increasing confusion and indifference on the part of the buying publicEvaluate the extent to which a sustainable and green approach to marketing can add positively to the bottom line in an age of consumer confusion and possible indifference. In today’s world, consumers are being bombarded with a multitude of products and services with the entailing cacophony of messages that vie for attention. The result is an increasing...
6 pages (1506 words) Essay
Role and Value of Information to Todays Marketing Managers
According to Holland and Naude, the effectiveness of a marketing campaign should be evaluated on the basis of the relationships formed (Holland & Naude, 2004, 167). However, a Kotler asserts that information is very important to a marketing campaign. Therefore, he criticizes that marketing campaign should be assessed based on the information driven approaches that are used in the campaign (Kotler, 2005, 25). Information helps managers to identify and be acquainted with the latest trends in the market. The world of today is very diverse and market trends keep on changing depending on the level...
12 pages (3012 words) Essay
An Individual Report That Offers a Marketing Audit/Assessment of Hilton Hotel Based Within Field of Hospitality Study
Before launching a promotional campaign, it needs to aware its potential customers so that they can gain certain advantages from the promotional campaigns. It also can distribute some free gifts to its guest visitors in terms of any product related to the company which will keep their memory refreshed about the visit to Hilton. Not only in print media, advertisement promotion needs to be carried out through local television and radio stations. It can focus more on international advertising. There is a requirement of more initiatives for corporate social responsibility. Child education...
11 pages (2761 words) Essay
Employment Experiece Journal
of backlog in terms of my course works and assignments and made it more challenging for me especially in internalizing the various theories in the module. The things that I learnt about in this module will help in working in a global business environment.
...
11 pages (2761 words) Essay
Quails Gate Winery Experiece
Brand experience I think consists of expression, interaction, responsiveness and resilience, Therefore my view on Quails Gate Winery is shaped by my positive, negative, and personal experiences that I have encountered during my short visit to the place. Customers are normally preoccupied with so many things so that a personalizing experience is one way to build brand loyalty.
...
16 pages (4016 words) Essay
Using Marketing Channels and Price to Create Value for Customers
This broadens the targeted customer base, and creates a new understanding of what the markets are all about. It opens up new avenues that provide the product with ideal marketing properties, hence reaching more clients within the shortest time possible. This also allows more clients to be aware of the products being sold, and have the right information (Kerin, 2012).
...
2 pages (502 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!