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Peer review assesment

A high quality product is a product that has been proven to retain its high quality product status for years (Cinzkota, 2007). Second, Sony Corporation focuses on selling the company’s products at reasonable prices. The strong demand for the Sony products indicate the products are sold at reasonable prices. People would normally shy away from products that are normally overpriced. A high demand for the product indicates that the average person has no objections to the current prevailing prices of the Sony products and services. Third, Sony Corporation sells its products in stores that are strategically located. Sony Corporation has retail outlets in all the countries located in American, European Union, and Asian. Each major city of the Asian, American, and European nation sells the Sony Corporation products. The customers can easily buy a Sony Corporation product by visiting the Sony Corporation retail stores within the customer’s reach. Fourth, Sony Corporation allocates a large budget for the promotion and advertising of the Sony Corporation products and services. The company does not spare a significant amount of money when it comes to advertising the many advantages of the Sony Corporation products and services. Advertising involves money. Advertising involves time budget. ...
By selling only high quality products, a strong relationship between the current and prospective customers and Sony Corporation crop up. By selling the Sony Corporation products at reasonable prices, a strong marketing relationship between the current and prospective customers and Sony Corporation can be seen. By selling the Sony Corporation products in strategically located retail outlets, more relationships are created between the current and prospective customers and Sony Corporation. By advertising the many benefits of choosing the Sony Corporation brand over the competitors, a strong relationship between the current and prospective customers and the Sony Corporation products is crystal clear (McDonald, 2007). Both blogs show that Sony Corporation constructs integrated marketing programs that deliver superior quality. Setting up retail outlets in the United States, European Union member states, and Asia indicate the company is implementing a profitable marketing strategy. By selling only high quality products and services, the company is on the right track in implementing a profitable marketing program. By advertising the many benefits of buying a Sony Corporation product, Sony Corporation’s marketing strategy process is viable. By selling only high quality products, Sony Corporation’s current marketing strategy will rake in very high net profits. Both blogs show that the current Sony Corporation marketing strategy is geared towards designing of a customer driven marketing strategy (Czinkota, 1998). Selling at reasonable prices is a customer driven marketing strategy. Sony Corporation focuses on selling the Sony Corporation products at a price that the customers are willing to pay. Sony Corporation can sell the ...Show more

Summary

Peer Review Assessment May 19, 2012 International marketing involves several concepts. The research centers on the Sony Corporation blog analysis. The research centers on comparing and contrasting two blogs. The Sony Corporation blogs indicate the implementation of a viable international marketing strategy…
Author : gutmanndouglas
Peer review assesment essay example
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