Got a tricky question? Receive an answer from students like you! Try us!

Summary of the book "Our iceberg is melting" - Essay Example

Free
Ph.D.
Essay
Marketing
Pages 3 (753 words)
Download 0

Summary

Our Iceberg is Melting While John Kotter’s text ‘Our Iceberg is Melting’ is ostensibly about a colony of penguins facing potential extinction, in actuality it is a complex and astute fable of business leadership, management, and change. While the text is about a colony of penguins, Kotter personifies these animals with names and briefcases…

Extract of sample
Summary of the book "Our iceberg is melting"

One recognizes the direct linkage between the name of this council and similar elements in the business environment, further heightening the story’s allegorical significance. Additionally, the Leadership Council is structured similarly to a boardroom. Louis is the designated leader of the council, akin to the CEO position in the organizational environment. The other penguins in the Leadership Council – Alice, Fred, Buddy, and Jordan – represent different poles on the spectrum of personality. To a great degree it appears that Kotter implements these differing personalities as a means of exploring notions of organizational change, as similar personality conflicts also emerge in this environment. One day Fred decides to study the iceberg the penguins are living on. Fred discovers that there is a possibility that the iceberg is going to develop cracks and break into pieces. Fred faces the challenge of determining what to do. One considers that Fred’s challenge in approaching this issue is similar to the challenge individuals in an organizational environment face in instituting change or attempting to develop product innovation. Since Fred is scared to directly approach the Leadership Council he tells Alice about the problem and they begin to consider the best course of action. Alice specifically tells Fred that some penguins are highly averse to change. ...
Download paper
Not exactly what you need?

Related Essays

Executive summary for Suamsung
Samsung’s success as a provider of technology has continued to grow with the merge of Samsung Telecommunications and Semiconductors. The merge paved way and Samsung grew stronger to the international market by manufacturing products which were high-tech and are used by almost every household today. Samsung kept on growing through business plan restructuring so as to accommodate the global market and moving beyond boundaries. Through accommodation of a new management has seen to be great move the company made since its products have made it to the top list of what a house hold should have.…
12 pages (3012 words)
Book Review
Stephen Covey in the light of the aforesaid point tends to highlight seven main Habitual Features in his book ‘The 7 Habits of a Highly Effective Individual’ that should be ingrained in a person to thereby help in the construction of the Effective Individual. Habit1 The first habit relates to suggesting an individual to be Proactive and not Reactive to the events or occurrences in the surrounding environment. This behavioral change can be developed by the individual in endeavoring to build one’s own ‘circle of influence’ through focusing on enhancing the accessibility to people and…
Book Review
Therefore the author tries to bring out that the use of these social tools has significant importance in improving business operations and more importantly creating your own social nation and individual, manager or a team leader. The book is generally written on the marketing, business and economics point of view. In these identified perspectives in which the book is written a social assessment of employees, managers and leaders is provided where they can evaluate scientifically their personal competencies and social skills. The author brings a conceptual framework of this relying on…
6 pages (1506 words)
summary
Even in the early twenty first century there was only a minimal use of the internet and that was usually through advertisements and manipulation of simple search processes. These methods had the advantage of being familiar to everyone, and they could easily be monitored to produce hard facts and figures which allowed companies to measure the effectiveness of their marketing and their ratings with the public. It is widely reported that all of this has changed now that social media have taken over the world. The authors observe that traditional media like television are still popular, but they…
4 pages (1004 words)
A SUMMARY OF dissertation
Italy is a supplier and producer of high class wine. Increasing competition and favourable perception has helped Italian wine to get a good share of the Chinese wine market. Eradication of customs duty is another reason for the rising demand of wines, especially in corporate and government organizations (Prasad, 2009). However, various conditions have caused a derogatory situation for Italian wines in China. Rising cases of fake European wines have negatively impacted the Italian wine market. Also, rising conflicts and trade disputes between European Union and China have also negatively…
3 pages (753 words)
Book Review
Context 1 Globalization as a Problem At the first, the author comes out argumentative towards globalization. The author describes globalization as a problem only because it is something, which is being mismanaged by institutions (Stiglitz). The author arguments that international institutions such as the World Trade Organization, the International Monetary Fund or the World Bank have made poor organizations poorer. It is because the benefit has been transferred to the developed nations and because the institutions have prioritized profits over environmental health, the peoples’ lives in the…
5 pages (1255 words)