Summary of the book "Our iceberg is melting"

Summary of the book "Our iceberg is melting" Essay example
Ph.D.
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Marketing
Pages 3 (753 words)
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Our Iceberg is Melting While John Kotter’s text ‘Our Iceberg is Melting’ is ostensibly about a colony of penguins facing potential extinction, in actuality it is a complex and astute fable of business leadership, management, and change. While the text is about a colony of penguins, Kotter personifies these animals with names and briefcases…

Introduction

One recognizes the direct linkage between the name of this council and similar elements in the business environment, further heightening the story’s allegorical significance. Additionally, the Leadership Council is structured similarly to a boardroom. Louis is the designated leader of the council, akin to the CEO position in the organizational environment. The other penguins in the Leadership Council – Alice, Fred, Buddy, and Jordan – represent different poles on the spectrum of personality. To a great degree it appears that Kotter implements these differing personalities as a means of exploring notions of organizational change, as similar personality conflicts also emerge in this environment. One day Fred decides to study the iceberg the penguins are living on. Fred discovers that there is a possibility that the iceberg is going to develop cracks and break into pieces. Fred faces the challenge of determining what to do. One considers that Fred’s challenge in approaching this issue is similar to the challenge individuals in an organizational environment face in instituting change or attempting to develop product innovation. Since Fred is scared to directly approach the Leadership Council he tells Alice about the problem and they begin to consider the best course of action. Alice specifically tells Fred that some penguins are highly averse to change. ...
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