Dior J`adore Perfume. - Essay Example

Only on StudentShare

Extract of sample
Dior J`adore Perfume.

As J’adore is a luxury item, it adds to the personality of women customers. The main features and attributes of the product highlighted by the company are: femininity, sophistication, and emotion. The other features are its everlasting fragrance, better quality, innovation, and its brand name. The company offers free shipment for a particular range of J’adore products. Tester facility is provided to the customers, to test the perfume as a demo. They also offer attractive sale offers on particular occasions like Christmas. During Christmas season Dior offers combination like lotion with perfume. Women, who have high income, are the main consumers of J’adore. The products come in models like J'Adore L'Absolu, J'Adore Anniversaire En Or, J'Adore L'or, J'Adore L'eau.
Customers are ready to spend more time in search of the product, because once they use it they always go for the same product, and they identify themselves with the picture of feminity in the perfume. They never go for a different or substitute product, because of its unique fragrance and quality. The product has been in the market for the last ten years. Flimsy bottle caps sometimes with decorated gold ribbon, brilliant, transparent and unique crystal bottle design, and attractive letter design of the word J’adore are the distinctive features of the product packing. They also use luxurious, clean, contemporary image of celebrities on the package.
Dior follows the pricing strategy of competitive pricing, ie; they set the price according to the prices set by their competitors. They also adopt premium pricing strategy for particular product range, to highlight the product’s exclusiveness. The product faces competition from Chanel, Guerlain, Cartier, Lancome, Prada, Givenchy, Calvin Klein and Angel de Thierry Mugler. ...
Download paper

Summary

J’adore is the name of a perfume, introduced by Christian Dior. It was founded in the year 1999. Till now it remains one of the most renowned brands in the world. J’adore is the most popular brand of perfumes for women. …
Author : ruthieschultz

Related Essays

Marketing and Management Critical Assessment
The paper has taken into consideration the history of the company along with its past situation and present situation. In analyzing the present situation, PESTEL, porters five force, its target market, positing, and branding strategies have been analyzed and it has reached into the conclusion that the brand has been performing well but still faces certain challenges such as global financial crises, environmental issues which need to be catered in order to sustai.

You may also like:
Marketing...
16 pages (4016 words) Research Paper
Fashion Promotion of Dior J’Adore
The essay "Fashion Promotion of Dior J’Adore" discovers the Promotion of Dior J’Adore. Francis Demachy enjoyed a very good repute since his past experience was with another luxury brand, Chanel, and was responsible for managing the in-house creation of the perfumes. There is a long history associated with the creation of J’Adore , where the founder of the Dior, Christian Dior always expressed his passion towards the flowers and wanted to incorporate the fragrance of the flowers in a bottle so that the scent was at the disposal of the users. This is known as one of the most feminine...
14 pages (3514 words) Essay
Fashion promotion - Miss Dior.
This fact is what makes it still available in various stores and outlets. One can clearly understand how fascinating the Miss Dior perfume brand has been over the period. Brand image of Miss Dior (Top Ten Items on My Anniversary Whishlist 2012) Brand value: Miss Dior perfume compliments the exuberance, freshness and elegance of fashion line of Dior. It is the synergy effect of perfume and haute couture at its best. The aroma of Dior perfume was created by Paul Vacher based on a method found out by Jean Carles. Brand Onion: The brand onion of the products covers three major areas: physical...
14 pages (3514 words) Essay
Fashion Promotion - Dior
The paper "Fashion Promotion" analyzes the channels and ways that brands, such as Dior, use in their promotion. The existing communication channels used by Dior have been thoroughly studied and also additional recommendation to improve the existing channels and introduce newer ways has also been included in the study. It was found that Dior is very restrictive in selecting its communication channels, so as to maintain the luxurious brand image of the company. Conservative communication channels are utilised by all the luxury product companies, but Dior could utilise a few other channels too to...
14 pages (3514 words) Essay
Company Analysis J Sainsbury Ltd.
Analysis and evaluation of the business strategy that J Sainsbury Ltd has pursued using Bowman’s strategic clock ...
7 pages (1757 words) Essay
Case Study : EADS Business Analysis using the Marketing Process Model, by Robert J. Dolan Preferred Writer ID 2042
Marketing Mix: 4 Ps Marketing 17 6.1. Product 17 6.2. Price 17 6.3. Place 17 6.4. Promotion 18 7. Customer Acquisition and Customer Relationship Management 18 8. Marketing Strategies to Increase Profit 19 8.1. Profit Maximisation Strategies 19 8.2. Financial Key Figures on Accounting Profit 20 Key Figures 20 Present Structure 2008 to 2011 (Revenues per Division) 21 9. Conclusion 22 References 23 Appendix (Bibliography Sites) 28 1. Introduction The European Aeronautic Defence Space Company N.V. (EADS) is regarded as one of the major and large aerospace and defence corporations of the world. The...
11 pages (2761 words) Term Paper
Christian Dior's existing and recommended luxury brand strategies.
. 4 2.1 Importance of Conducting Brand Audit . 4 2.2 Interrelationship between Brand Positioning, Brand Association, Brand Identity, Brand Image, and Core Brand Value in Creating Brand Equity . 6 2.3 Significance of Points-of-Differences and Points-of-Parity in Brand Positioning . 11 2.4 Importance of Brand Communication Campaign . 11 2.5 Significance of Marketing Mix in the Use of Integrated Marketing Communication . 12 3. Research Methodology . 13 4. Analysis of Current Luxury Brand Audit and Its Strategies . 14 5. Recommended Luxury Brand Strategies . 16 References . 17 – 21 Appendix I...
15 pages (3765 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!