Thus, a website should be user-friendly and connect with the user. It should be able to attract the customer and retain him. A website is only effective if it is able to achieve this task.
The Wireframe of ABC Limited is an important component of the website design. This is the basic visual guideline of the website around which the information, pictures and other graphics are placed within the website (Kerr and Keats, 2009).
When placing information and other elements on the website, it is important to consider the target customer and their way of interacting with the website. Research on this topic reveals that the average customer has a way in which he processes information on a website. This depends on his eye movement when he opens a website. A typical eye movement begins from the top left, moves to the center and then scans the right and left side of the website.
This shows that the top left is the first interaction that the customer has visually with the website. It is here that most companies place their logo in order to identify the website to the customer. This will also be the position of the logo for ABC Company. The next place that the customer interacts with is the center of the website. This information will also be used strategically by ABC Limited. It will be here that ABC Limited would project its special offers that will be intended to lure the customers. This layout is quite similar to other websites of the same genre. This is an important consideration since most professional websites are built on nearly the same wireframe. These standard designs are built to reassure the customer that the website is professional and to make navigation easier. Most customers are used to the same layout and they expect others to carry the same layout. Totally unique wireframes confuse the customers and they tend to escape the website earlier (Kelly, 2007).
On the left side of the web page, a vertical text menu would appear. This ...
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