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Marketing And Media: The Effect Of Marketing On Public Opinion - Essay Example

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Marketing And Media: The Effect Of Marketing On Public Opinion

While conducting marketing, business enterprises aim at achieving a number of goals, which will help in the long run success of the enterprise. One of the goals of marketing includes familiarizing the public with the business and the products of the enterprise. In addition, marketing aims at encouraging consumers to adopt the products of the enterprise, promoting the positive image of the business enterprise, its services, as well as products. In many instances, businesses adopt the use of the media as the best way to convey information to the public regarding their products. With the use of media in marketing, businesses can create advertisements that target certain segments of the markets and have broad reach (Pride 42).The various forms of media used in marketing include the internet, radio, and television. With the advent of the internet, electronic marketing has gained popularity; many businesses have adopted electronic marketing as a way of conveying information to their consumers. Electronic marketers can even use forms of media such as phones in conveying information to the public. Electronic marketing can be credited for its flexibility and cost-effectiveness. It can reach many consumers with minimal costs as compared to other forms of advertisements. Another example of media used in marketing includes talking ads, which may be mounted on public places such as bus stations. Marketers can feature ads in front of films and create video brochures to convey information to the public....
Moreover, marketers can feature ads in front of films and create video brochures to convey information to the public (Corner, Schlesinger & Silverstone 33). Social networks and other interactive web developments have altered the way people interact through the internet, as well as their perceptions. As a result, companies and brands have changed their interactions with the target audiences. The optimization of social media allows businesses to capitalize on large communities of people. This becomes possible through bringing the marketing strategies of an enterprise into a realm where the brand can be discussed; this way, a business succeeds in influencing the opinion regarding their products and services. Social media give an opportunity for the brands of an organization to be human. This is because social media platforms make it practical for companies to have personal relationships with their customers (Pride 44). Since social media allows customers to give their response on a company’s products, businesses can have the chance to know the perceptions of their customers on their products. This enhances adequate customer support; the business can also be able to develop its products to the specifications of the customers. Through the use of media in marketing, marketers have the chance to communicate with potential consumers and peers. Moreover, the media personalize the brands of a business enterprise, making it possible for the business to spread their messages in a conversational and relaxed way (Pride 45). With many people in the modern world using the social media, businesses have a perfect opportunity to influence the opinion of the public regarding their products. Organizations employ the use of social media to attract users who might not ...Show more

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AAn essay "Marketing And Media: The Effect Of Marketing On Public Opinion" reports that the use of mass media to conduct marketing has a remarkable impact on the opinion of the public. The media play a significant role in shaping the public view of the goods or services. …
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