Service marketing - Assignment Example

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Service marketing

Lower expectation can however make for the greatest satisfaction and with it word of mouth is an important and vital in the journey towards the purchase of the service. It is important to determine the target market and set an objective which would help the firm to determine the area which is of interest to the marketer (Greechie, 2008). The marketing objectives for a brand in the hospitality industry often includes customer satisfaction and gaining the trust of the customer which would increase the customer loyalty towards the brand and make the customers come back to the same brand again and again. The service sector chosen is hotel industry, hospitality services as it has been defined to be the friendliest sector and it is important to take care of the needs of the customers. The service providers in the hospitality sector need to set an optimum level of services for the customers as a high level of expectation might result in negative outflow. As per Bitner and Tetrealt (1990) customer tends to look at the basic needs such as in a hotel customer would look for clean room, a secure room and treat the customers as guest (Kumar, 2010). Hospitality Industry The hotel to be dealt in with is a unique kind of hotel which aims to provide customer satisfaction to the highest level. ...Show more

Summary

Service Marketing Contents Service Marketing 3 Hospitality Industry 4 Marketing Mix 5 Reference 9 Bibliography 9 Service Marketing Service industries or the providers need to increase the competitive differentiation, productivity and the service quality. It is necessary to maintain a link between the desired service and the profit…
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