Social Media Recovery for Costa Crociere.

Social Media Recovery for Costa Crociere. Term Paper example
Ph.D.
Term Paper
Marketing
Pages 14 (3514 words)
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In the year 2010, the turnover of Costa Crociere amounted to 2.9 billion Euros, which was quite significant. The company possesses several well renowned as well as prestigious brands that include AIDA Cruises and lberocruceros among others (Costa Crociere SpA, 2012)…

Introduction

Costa Crociere SpA generally operates their business trading functions as Costa Cruises. The initial foundation of the company was in the year 1854. It has its headquarters located in Genoa, Italy. The company performs its business operations throughout the world that include Northern Europe, Caribbean, South America and Dubai among other regions (Costa Crociere SpA, 2012).
As a matter of fact, in the year 2010, Costa Crociere SpA proved itself as one of the companies that successfully reached up to the benchmark of Italian services and tourism especially for its reputation and reliability in the international research that is popularly known as “Global Reputation Pulse”. Furthermore, in the year 2011, Costa Crociere SpA emerged in the ranking of Mediobanca that carried out assessment of 3,700 Italian enterprises which ultimately made the company to reach a turnover of approximately 50 million Euros during that year. In this connection, the company or the group was ranked amid the top 10 companies in terms of profitability and productivity and also in terms of turnover (Costa Crociere SpA, 2012).
Costa Cruise has been accredited with an incorporated arrangement of voluntary certification of conformity along with highest international benchmark towards the aspect of safety, quality, environment and social accountability. Costa Crociere is fundamentally denoted as an international company holding its several offices in different regions such as Paris, Barcelona, Madrid, Zurich, Brussels and Lisbon among others. ...
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