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Context Analysis and IMC Recommendation
Pages 8 (2008 words)
Context Analysis and IMC Recommendation Table of Contents PART-A 3 Introduction 3 SWOT analysis for VOLVO MOVE 4 Integrated Marketing Communication (IMC) 5 Target Customer for VOLVO MOVE 5 Selection of IMC Technique 6 Conclusion 7 Works Cited 8 PART-B 8 Introduction 8 Brief Description about the Store 9 SWOT Analysis for the Cornish pasty Shop 9 Integrated Marketing Communication (IMC) 10 Target Customer for the pasty shop 10 Selection of IMC Technique 11 Conclusion 12 Works Cited 13 PART-A Introduction Swedish car giant VOLVO has recently launched their new car MOVE.
Mainly Integrated Marketing Communication (IMC) technique will be used to serve the purpose. Different techniques of marketing communication can be used by VOLVO, but selecting a communication strategy which has right blend of clarity, large communication impact and consistency can be a challenging task. The next half of the project will discuss about the features of the product. VOLVO MOVE is a seven-sitter MPV which has already won NCAP (New Car Assessment Programme) status according to European safety standard. Fuel consumption rate is very low for this car and applications like satellite navigation and park assist facilities are also offered along with their standard model. Moreover, the product is also priced at an affordable rate of ?24, 995. VOLVO has also successfully positioned itself as a car that offers safety and durability to the customers. SWOT analysis for VOLVO MOVE Strength VOLVO is perceived as a reliable and durable brand that manufactures durable cars. The company gives high value for safety and. Likewise in the process of manufacturing MOVE; the company has implemented all such measures. ...
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