• Home
  • Subjects
  • Marketing
  • Cycles of Failure, Mediocrity and Success and the Role of Staff Empowerment on Breaking the Cycle

Cycles of Failure, Mediocrity and Success and the Role of Staff Empowerment on Breaking the Cycle - Essay Example

Only on StudentShare

Extract of sample
Cycles of Failure, Mediocrity and Success and the Role of Staff Empowerment on Breaking the Cycle

The paper tells that the role of employee motivation in generating customer satisfaction has been traditionally studied in the context of employees within the service sector. This is because from the company’s perspective frontline interactions with customers are a significant way of attaining competitive advantage and differentiating oneself. Hence, employees dealing in frontline work are expected to anticipate the needs of customers, deliver the service based on customized needs and build long term, personalized relationships with the customers. Thus, staff empowerment is a crucial aspect of maintaining employee motivation and customer loyalty. From the above it follows that poor working environment can translate into poor customer service with employees dealing with their customers the way their managers treat them. Furthermore, employee turnover is attributed to what is known as the “cycle of failure”. In other cases, some degree of job security is present but there is little room for practicing one’s own initiatives. This situation arises from the lack of empowerment and is termed as the “cycle of mediocrity”. However, by employing the right tools of empowerment, the management of any company can develop a positive attitude in service employees which is known as “cycle of success”. The “cycle of failure” is attributed to the delegation of monotonous, mundane tasks to cheaply hired and untrained employees by employing the division of labor philosophy. This cycle is split into two cycles that work simultaneously. ...
Download paper

Summary

This paper explores the concept of cycle of failure, mediocrity and success in the light of existing literature from various journals and books. Furthermore, it attempts to explore the notion of employee empowerment as defined by researchers. …
Author : adamssalma

Related Essays

Warfare about Product Life Cycle
This paper tresses that Product Life Cycle is one of the major concepts in the field of marketing, which will be quite helpful for the business organization in formulating some of the crucial strategic objective. In direction to this, the paper has shaded some of the crucial lights over marketing warfare regarding different stages of product development. On the basis of the in-depth review of different findings, it can be concluded that product life cycle of a product reveals different stage right from its introduction to its decline. In different stages there are different conditions and...
17 pages (4267 words) Essay
Product or brand success
In this case, exiting investments can be accelerated, eliminated or de-prioritized. Again, the resources within the business can be allocated or re-allocated to active investments. Normally, portfolio decision approach is characterized by changing and unforeseen information, vibrant opportunities, various objectives and strategic considerations among many others. Also, a variety of decision makers and locations are considered. In determining product success, portfolio management incorporates or ignores a number of decision making approaches in the business. These include periodic evaluations...
14 pages (3514 words) Essay
The future success or failure of Walmart Co.
4. Construct a SWOT analysis for the organization. 5. Review the research and based on one’s conclusions, what corporate strategy would be recommended for the next five years of operations? The Future Success or Failure of Wal-Mart Stores, Inc. Brief Background and Mission/Vision Statement The origin of Wal-Mart was traced in 1962 through the opening of a discount store by the founder, Sam Walton, in Rogers, Arkansas. The official inauguration date of Wal-Mart Stores, Inc. was indicated as October 31, 1969 (Walmart Corporate: History Timeline, N.D., par. 1). The instrumental and legendary...
3 pages (753 words) Research Paper
Report: Critically evaluate the role of accounting in the collapse or failure of your company
However, the most cited reason for the collapse of the bank is the application of Creative accounting by the top management of the bank, seeking to serve their own interests and deny the general public an opportunity to get a true glimpse of the nature of the bank’s financial situation (ANCODEESPANA 2012, p7). This has led to the recent CEOs of the bank being removed from their position, owing to the culpability in the accounting irregularity. In addition to the contributions of the top management in the collapse of the CAM Bank, the auditors of the bank’s books of accounts participated in...
7 pages (1757 words) Essay
Product life cycle (PLC)
Introduction Stage Pepsi Next is a beverage drink manufactured by Pepsi. Pepsi introduced it into the United States market in 2012, and therefore, it is at the introduction stage. Ever since, Pepsi has introduced the product to the international market. The company had a strong launch for the product. This shows it commitment to making the product globally recognizable. Its target market includes lapse cola drinkers. According to Pilger,”the company had lost a significant number of cola drinkers to competitors and the main aim of Pepsi Next was to win them back” (54). The company used...
5 pages (1255 words) Assignment
branding and product life cycle
In this stage the products are newly launched in the competitive market place by the organizations. In this product life cycle stage, monopoly can be developed based on the demand and efficiency of the product. The organizations generally achieve losses rather than profit during this product life cycle stage. The organizations generally implement aggressive promotional strategies in order to create awareness about the newly developed product. This introduction stage has two characteristics, such as low competition and low sales growth rate. Growth Growth stage is the second common stage in the...
4 pages (1004 words) Essay
"Service Failure"
The sale date was July 2013 and the relatives were supposed to fly out in January of 2014. Last month, my friend’s sister who had also bought a ticket during the promotional period reported to her that she and her husband needed to re-schedule their flight. Apparently, the airline had cancelled all morning flights for that route. Affected passengers were given the chance to move their trips to the afternoon or another day for free. After a couple of weeks, my friend herself received an email from the airline informing her that they were completely getting rid of that route altogether. There...
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!