Assignment sample - Environmental Analysis of Louis Vuitton

Environmental Analysis of  Louis Vuitton Assignment example
Undergraduate
Assignment
Marketing
Pages 9 (2259 words)
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This study has been focused on an environmental analysis of Louis Vuitton that is Fashion House headquartered at Paris in France. An environmental analysis of the company enabled learning of the political, social, economic, technological, environmental and legal factors that may have impacts on the functions and planning of the company…

Introduction

Environmental analysis of an organization is necessary to realize the impacts that several factors might have on an organization. Such analysis enables business organizations to identify the threats and opportunities and thus a company is capable of considering the effective measures accordingly (Jain, Trehan & Trehan, n.d., p.21). Macro environment of an organization refers to the environment external to an organization and includes factors like the political-legal environment, the technological state, and the socio-cultural environment. Micro environment on the other hand refers to the internal environment that includes factors like the organizational employees, the board, the consumers, the contractors, the competitions, the financial organizations associated with a business as well as the governmental impacts (Management: The Business Environment of Organizations, 2012). The present study has considered Louis Vuitton as the business to make a detailed learning on the organization’s macro and micro environment thereby trying to reflect on its strengths, weaknesses, opportunities and threats.
Louis Vuitton: An Overview:
The Louis Vuitton fashion house has its name from the founder of the company, Louis Vuitton who was a fashion designer by profession. Initially he had been involved in manufacture of trunks in Paris and his company became famous for luxury goods. ...
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