marketing Plan - Echeverry Vodka

marketing Plan - Echeverry Vodka  Essay example
College
Essay
Marketing
Pages 8 (2008 words)
Download 0
Marketing Plan – Echeverry Vodka Name of the student Name of the course Name of the instructor Date Marketing Plan – Echeverry Vodka Marketing Strategy The marketing strategy of Echeverry Vodka will focus on utilizing strengths of both product and the company, because the company wants to position itself as an innovative company that provides high quality wine to its customers…

Introduction

The company understands the significance of retaining customers therefore, it will work on the principle that marketing strategy will aim to satisfy its customers by making a reputable name in the market. Mission The Echeverry Vodka mission is to lead the best quality and innovative production of wine in the American market. The company will keep very close and excellent relationships with the consumers to fulfill their needs and requirements. Company will satisfy consumers at any place or time with the best quality product. The Echeverry Vodka will also keep satisfactory profit margins from its business to maintain the company’s growth and financial stability. The vodka company will maintain a friendly and healthy working environment by adding value to the people and implement innovative marketing strategies to strengthen market position by introducing innovative, new, and best quality products in the existing competitive market. Marketing Objectives The marketing objectives for the vodka company that they will follow to maintain its growth and position in the market are: Every month, the company will sustain its positive growth and stability. Each quarter, company will show increasing market penetration. ...
Download paper
Not exactly what you need?

Related papers

Marketing plan
As can be seen, restaurant is a place which provides services that satisfy people’s hunger and thirst. By starting such a business, I would be able to deliver good quality food products to my customers. My crew and I planned to locate our restaurant in New Jersey, United States of America. New Jersey has a lot of scope for starting hotel business, because there are many people working in New…
marketing plan
This is because Carl’s Jr. was selling the same type of hamburgers but at half the price. Others offer that the accompaniments that were served with the hamburger, mustard/mayo sauce on potato roll to be specific resulted to the failure. The mega campaign which failed was also partially blamed for the product failure as it targeted the adult population only. Still, some customers offer that the…
marketing plan
The company background is provided describing how it has emerged to being a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth to invest in…
Marketing Plan
In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name,…
Marketing Plan
450). John Lewis departmental store describes its customers in terms of demographics and psychographics. According to Attwood (2007), John Lewis departmental store serves the affluent and middle classes whose income may not be reduced so much by high bills. This is shown by the high priced goods sold in stores. John Lewis customers are also trendy and value fashion. This organization can increase…
Marketing Plan
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the…
ABSOLUT Vodka Brand
Since its entry into the US market, Absolut Vodka became a global brand icon, which draws international recognition across the globe (Mooney and Dool 2010, p.1). The Absolut Company produces Absolut Vodka in Ahus, Skane in southern Sweden (Mooney and Dool 2010, p.2). By 2005, Absolut Vodka was synonymous in the global market where it deals with premium vodka as the third largest spirits brand…