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marketing Plan - Echeverry Vodka - Essay Example
Author : pschaden
Pages 8 (2008 words)
Marketing Plan – Echeverry Vodka Name of the of the of the instructor Date Marketing Plan – Echeverry Vodka Marketing Strategy The marketing strategy of Echeverry Vodka will focus on utilizing strengths of both product and the company, because the company wants to position itself as an innovative company that provides high quality wine to its customers…
The company understands the significance of retaining customers therefore, it will work on the principle that marketing strategy will aim to satisfy its customers by making a reputable name in the market. Mission The Echeverry Vodka mission is to lead the best quality and innovative production of wine in the American market. The company will keep very close and excellent relationships with the consumers to fulfill their needs and requirements. Company will satisfy consumers at any place or time with the best quality product. The Echeverry Vodka will also keep satisfactory profit margins from its business to maintain the company’s growth and financial stability. The vodka company will maintain a friendly and healthy working environment by adding value to the people and implement innovative marketing strategies to strengthen market position by introducing innovative, new, and best quality products in the existing competitive market. Marketing Objectives The marketing objectives for the vodka company that they will follow to maintain its growth and position in the market are: Every month, the company will sustain its positive growth and stability. Each quarter, company will show increasing market penetration. ...