Chicago Market Analysis - Essay Example

Target Audience: From the Media Mark MRI data, charts for the demographic profile of Female motorcycle owners were constructed in order to get the target audience. The charts below explain conclusions were reached at. Age of females who live in a household with a motorcycle owner: Total 000 Proj 000 Pct Across Pct Down Index Total 121967 7554 6.2 100 100 Age 18-24 15030 939 6.2 12.4 101 Age 25-34 20856 1164 5.6 15.4 90 Age 35-44 20344 1477 7.3 19.6 117 Age 45-54 22569 2023 9 26.8 145 Age 35-54 42,913 3500 8.2 46.4 132 Age 55-64 19879 1269 6.4 16.8 103 Two segments have high indices 35-34 (117) and 45-54(145) Conclusion: The target age bracket is women from 35 to 54 years. Household income of females who live in a household with a motorcycle owner: Total 000 Proj 000 Pct Across Pct Down Index Total 121967 7554 6.2 100 100 150K+ 12030 1053 8.8 13.9 141 75K-150K 33142 2819 8.5 37.3 137 60K-75K 12475 912 7.3 12.1 118 60K+ 57647 4784 8.3 63.3 134 50K-60K * 9627 537 5.6 7.1 90 40K-50K 10623 520 4.9 6.9 79 30K-40K 12148 603 5 8 80 20K-30K * 12350 410 3.3 5.4 54 Read More