StudentShare solutions
Triangle menu

Segmentation, Targeting & Positioning - Assignment Example

Free

Extract of sample
Segmentation, Targeting & Positioning

In relation to this context, it can be observed that Louis Vuitton (LV) positions its products on the basis of fashion and the latest trends. Louis Vuitton’s products are designed by keeping in consideration the latest trends in the market and the prevailing fashion that enable its customers to explore the upcoming trend based offerings and quality products. Essentially, Louis Vuitton’s products are designed for the elite and wealthy customers who want to associate themselves with the quality, branded and fashionable products. Notably, the positioning strategy for the products can also be done against the competitors whose products are of great demand in the market place. This technique is considered to be very effective where the company strives to communicate and to convince the customers that its products or brands are better or equal with the pre-established strong competitors. Primarily, the goal of this strategy is to differentiate and to position the company’s products in such a way that the customers start believing that these products are better or at par with those of the competitors. Positioning strategy is associated with the close comparison of the company’s products with its competitors’ products. ...
The company has to invest more in promotion activities in order to inculcate within customers that its products are of superior quality and much better than those of its competitors. It requires the company to carefully analyze the strengths and the weaknesses of its competitors

Check these samples - they also fit your topic

International Marketing Strategy of Freitag brand
The above study signifies the importance of having a proper strategy of marketing in an international market such as Brazilian market with the best suited entry methods. It also focuses on the other factors that need to be taken care of and those that contributes towards the successful launch of the brand in the new market. The complete process has been planned after performing strategic management tools such as PESTEL analysis and SWOT analysis. The cultural factors have also been taken into consideration.
15 pages (3750 words) Assignment
Analysing the organisational approach to segmentation,targeting and positioning
Furthermore, in the highly dynamic business environment, marketing strategy is considered to be a crucial determinant for attaining competitive advantage and for gaining profitability with the aim of surviving at the marketplace.
9 pages (2250 words) Assignment
Segmentation, Targeting, Positioning
The company needs to apply various marketing strategies in order to remain competitive in the market. In any business, marketing is a significant component in the contribution of an organization success. Distribution and production of a company’s product depends greatly on marketing (Thompson 1998, p.536).
6 pages (1500 words) Assignment
Consumer Behaviour Report
Therefore RCBS has hired Ad-Mark Marketing Solutions to increase the level of participation in the blood donation camps. Hence as a senior marketing consultant is important to analyze the whole consumer decision making process when it comes to blood donation; it is also equally important to analyze the various demographic, social and psychological factors that affect the attitude and behaviour of individuals when it comes to the donation of blood.
6 pages (1500 words) Assignment
Situational Analysis of the UK market for Clarks Shoes company
and J International Ltd. popularly known as Clarks Company is an international shoe company based in Britain with the company registering significant sales in shoes as at 2010. Clarks has also grown in terms of product innovation to establish new generation active footwear from the old manufacture of professional boots.
7 pages (1750 words) Assignment
Strategic Plan Assignment
As we know that global car industry is passing through rapid change and lots of external (macro) factors as well as internal (micro) factors affecting the overall industry. Similarly we will chose two players (incumbent firms) to analyze that how their strategies so far make them successful and in near future how they are going to change/modify their strategies to remain competitive in the market.
10 pages (2500 words) Assignment
Segmentation, targeting, and positioning of hotels
ed on the basis of their needs which are to be potentially met by the company, the process is known as market segmentation which is undertaken with due consideration of a number of dependent as well as independent variables (OUP). Products cannot be customized according to
4 pages (1000 words) Assignment
Marketing
There could be various reasons behind the success and failure of a product. Success or failure of a product depends on its features, price, relevance in the market, segmentation,
1 pages (250 words) Assignment
Segmenting,targeting and positioning/planning marketing mix
The company targets both local and international customers from various parts of the world. To meet the international standard, the company has fully embraced the technological advancements to meet customer needs (McDonald, 2007).
6 pages (1500 words) Assignment
Marketing Management
The famous five marketing orientations are marketing, production, selling, product and the societal marketing concept. All of these business orientations are developed one after
12 pages (3000 words) Assignment
as well as its own at the market place and to frame its positioning strategy accordingly. Another product positioning technique includes positioning against product classes. The product class positioning strategy is adopted to relate the company’s products with certain class of products (Kotler, Brown, Burton, Deans & Armstrong 2009). Conceptually, Louis Vuitton’s offerings are better known for their fashionable products; thus, their positioning strategy is primarily based on positioning strategy away from its competitors. The company has been able to sustain a market position as a high quality luxury product manufacturer. The major competitors of Louis Vuitton are Gucci, Chanel, Prada and Coach, among others (Luxury Education Foundation 2011). However, over the years Louis Vuitton has been able to sustain its positioning strategy, making it distinct from its competitors’ products, and it has been recognized as the world’s one of the best luxury as well as fashionable and reputed product providers to its widely spread varied customers. Consequently, its customers are willing to pay premium prices for its quality luxury products and they often attach a feeling of pride when they purchase Louis Vuitton’s products (Karadeniz 2009). Perceptual Map A perceptual map is essentially based on how the potential buyers perceive the company’s products or offerings. Based on the above study, the perceptual map of Louis Vuitton is constructed below: According to the above constructed

Summary

Segmentation, Targeting & Positioning Table of Contents 1 Table of Contents 2 Positioning Strategy 3 Perceptual Map 5 References 7 Positioning Strategy Positioning is a key tool for any organization for establishing an effective marketing plan. It pervades the vital process of marketing mix and enables a company to gain a greater competitive advantage along with a large market share…
Author : richardhahn
Segmentation, Targeting & Positioning essay example
Read Text Preview
Comments (0)
Click to create a comment