1. Do you eat at this type of restaurant at least once every two weeks?
2. How many total dollars do you spend per month in restaurants (for your meals only)?
3. How likely would it be for you to patronize this restaurant (new upscale restaurant)?
4. What would you expect an average evening meal entree item alone to be priced?
5. Including children under 18 living with you, what is your family size?
6. To which type of radio programming do you most often listen?
7. Would you describe yourself as a viewer of TV local news?
8. Which newscast do you watch most frequently?
9. Do you read the newspaper?
10. Which section of the local newspaper would you say you read most frequently?
11. Do you subscribe to City Magazine?
12. Prefer Waterfront View
13. Prefer Drive Less than 30 Minutes
14. Prefer Formal Waitstaff Wearing Tuxedos
15. Prefer Unusual Desserts
16. Prefer Large Variety of Entrees
17. Prefer Unusual Entrees
18. Prefer Simple Decor
19. Prefer Elegant Decor
20. Prefer String Quartet
21. Prefer Jazz Combo
22. Year Born
23. What is your highest level of education?
24. What is your marital status?
25. Including children under 18 living with you, what is your family size?
26. Please check the letter that includes the Zip Code in which you live (coded by letter).
27. Which of the following categories best describes your before tax household income?
28. What is your gender?
29. Probable Patron of Hobbit's Choice?
30. Recoded income to $1,000s using midpoints of questionnaire ranges
31. State age