StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Term Paper example - Blackberry Smartphones and Other Competitors

Only on StudentShare
College
Term Paper
Marketing
Pages 4 (1004 words)
BLACKBERRY SMARTPHONES AND ITS COMPETITORS Name Name of Institution Executive Summary The mobile phone industry has in the recent past demonstrated innovative developments in technology and mobile applications…

Extract of sample

Consumers are attracted to the features that a smartphone brand exhibits such as touch screen capability, music, fast internet speeds, camera and expansive storage. The opinions that consumers of smartphones provide reveal that there are psychographics that determine the smartphone they prefer such as its popularity among peers. It is therefore reflective that competitive advantage and improved market performance is achieved by mobile phone companies by providing features that meet the needs and preferences of consumers as well as effective marketing strategies. Introduction Advancement in information and communication technology has had a significant impact in the mobile industry. Developments in the mobile industry emanate from creativity, innovativeness and customer needs motivated design of phones (Parsons 2012). More notable is the introduction of the smartphone technologies and mobile applications. This has resulted from the changes in the preferences and needs of consumers. In return mobile companies have demonstrated increased competition which is driving the various strategies in marketing which are employed to achieve a competitive advantage within the market (Strategic Direction 2009). This paper presents an analytical report on the Blackberry smartphone versus Samsung, iPhone and HTC which comprise of its main competitors. ...
Download paper
Not exactly what you need?

Related papers

marketing report
Initially started as just the tool for making and receiving calls, this industry has now developed such cut throat products that could act not only as mere tools of communications but also as the personal assistants to their holders. Such products are more commonly referred to as smart phones, as they are like small networked computers in the form of cell phones, which are high-end,…
12 pages (3012 words)
Blackberry
Typical Blackberry devices support many instant messaging features including the Blackberry Messenger. 2. Macro and Competitive Environments For the fiscal year 2011, Blackberry sales accounted for 3% of all mobile device sales around the world. This makes RIM the sixth most popular device manufacturer in the world, as 25% of all mobile devices manufactured in the world are smart phones (Gartner,…
10 pages (2510 words)
Marketing Concepts
In the UK, 28% of consumers own a smartphone and by 2015 iPhones will make up 11% of all total devices used in the UK.” (Mintel, 2010) The trend in sales has proved that customers are now looking at mobile phone as a device beyond a small instrument that helps to make phone calls. In fact, making calls have become just small of the many functions of mobile phones. Mobile phones are now a total…
8 pages (2008 words)
Buyer Behaviour
It is obvious that NetFlix lags behind its competitors in most of preferred ( except in cost and picture where it placed second at 24 to Blockbuster’s 48). Inferring from Fishbein’s extended analysis, NetFlix has a lot of things to do if it intend to launch in UK successfully. First, it has to increase the number of titles it intend to rent out because it is perceived as lacking in this area.…
8 pages (2008 words)
Why can’t pioneering innovative companies sustain their first mover advantages? A case analysis of Research in Motion.
Since the introduction on the market of the Blackberry 850, recurrent product evolutions and new innovation developments such as the Blackberry Pearl continued to find market favour with mass market consumers and corporate buyers alike. The Blackberry was the first device of its kind on the market, thus giving Research in Motion significant competitive and profit advantages. Porter (2011)…
11 pages (2761 words)
Apple Store Homework 5 - Competitive Analysis
Research in Motion (RIM) Company has excellent customer service. This company focuses on its customers, and primarily aims at meeting their needs. With regard to its merchandise mix, this company produces a wide range of products. Products include wireless hardware, software, and services. This is popular for its Blackberry smartphones, which have e-mail, multimedia applications, text messaging,…
3 pages (753 words)
MOBILE INDUSTRY ENVIRONMENT USING THE PESTEL ANALYSIS. A CASE STUDY OF BLACKBERRY
Commonly known as Research in Motion, the company started in 1984 and took the world by storm in 1999 with the introduction of blackberry solutions. It continued to produce advanced models of blackberry solutions while partnering with technological and telecommunication companies such as MTN, Yahoo, AOL among others. Blackberry has proved a superior communication device especially during the 9/11…
7 pages (1757 words)