Marketing communications plan - Admission/Application Essay Example

This resulted in the launch of the launch of a company loyalty programme and thus the introduction of the club card, which in the first five years resulted in a sales increase of 50% by the retail outfit (TESCO Plc). The club card enables customers to save money through the provision of vouchers that enable them to purchase goods at a reduced price, through points accumulated from earlier purchases at Tesco outlets or at partner stores. While other companies have tried this method and failed, Tesco has succeeded due to partnerships with popular companies like Powergen, Avis car hire, Johnson’s dry cleaners and others, where customers can earn points on the club card.

Customers can also earn points by shopping online at Tesco’s outlets, buying petrol at their petrol stations, using the Tesco mobile, Tesco home phone and the outlets financial products among many other ways. This means that the company is able to hold unto customers, with the customers also able to easily accumulate the maximum 150 points needed for the issue of price off vouchers. While earning of points was difficult before, Tesco has made it easier by the partnership with other companies and thus aroused the interest of customers in this scheme and built a large and loyal customer base.

Tesco’s internal analysis indicates that it was the largest PLC in 2014, established in 12 countries in Europe and Asia and still growing. An analysis of its strengths is that it has endeavored to give customers their money’s worth, provided for a wide range of products according to customers’ needs, provided for customers convenience and established a customer sensitive management. The established of Tesco Metro and Express are ways where small stores serve to cater for local neighborhoods, to make shopping more convenient.

Other strengths include online shopping, collaborating with other firms as mentioned above and local recruitment in its large stores