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TelePacific Marketing - Essay Example
Author : elockman
Pages 3 (753 words)
MKT P5 Executive Summary David Glickman founded TelePacific Communications in the year 1998 in Los Angeles, United States. The founder’s mission is to provide enhanced communication services across the US and attract business organizations to adopt their unique Voice Over IP (VoIP) services…
Financial strength is one of the prime constraints of TelePacific which restricted them to promote the company across the world. Therefore, e-marketing will be an effective promotional tool to develop awareness among the people of the world. Moreover, the award received in 2010 has enabled the company to increase its annual revenue by 13% each year. Managing customers efficiently is an important competency of an organization dealing in the service sector. Maintaining long-term relationships with the existing customers and developing unique strategies will enable the company to retain and to attract new clients. Involving customers in planning future strategies of the company will influence them in maintaining long-term relationships with the organization. Moreover, employee satisfaction is also an important factor which should be dealt sophistically. The employees are the core communicators who interact with the customers. Thus, job satisfaction and continued training programs are essential for enhancing the relationship among the customers and the organization. Managing the Customer Relationship TelePacific is renowned for providing excellent services to its customers along with quality network coverage. ...