• Home
  • Subjects
  • Marketing
  • Today, two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engage

Today, two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engage - Essay Example

Free

Extract of sample
Today, two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engage

The price of commodities is the basic tool that marketers use to promote their products among buyers. However, prices of commodities are constrained by the cost of production and other expenses that may not be under the control of a business. This indicates that B2B marketers have to set the most competitive prices for their products. In this case, competitive price relates to the sales expectations of the customers. For instance, manufactures who sell their products wholesalers and retailers have to dispose their product at a competitive price. In this case, competitiveness refers to the final retail price or the marked price of the products at the retail outlets. In addition, competitive prices are subject to the prices of other related products or products that are of similar quality. Unlike dealing with the consumer, B2B customers are concerned with the extra value they achieve from the purchase. Successful B2B marketing is therefore, determined by the extra value added to the product or brought to the market. Thus, sustainability of B2B customers depends on the ability of the marketer to add extra value to the products. Companies can increase the value of their products without necessarily adjusting their prices through various ways (Muhammad, 2011). ...Show more

Summary

Reaching and Getting Buyers Name Institution October 1, 2012 Reaching and Getting Buyers Market sustainability is a significant aspect of modern market. It is evident that marketers in the current competitive business environment are more concerned with customer sustainability than acquisition of new markets (Hirshleifer, J., Glazer & Hirshleifer, D, 2005)…
Author : mike91
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Today, two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engage"
with a personal 20% discount.
Grab the best paper

Related Essays

Trade patterns in China and Hong Kong
Not every country is self-sufficient in producing everything that its population needs. Every good has its opportunity cost, which is the cost of that good in terms of any other good or service that would other have been produced. Each country thus produces the goods which have lower opportunity cost as compared to other goods and hence trade with other countries for goods that bears high cost of production for the country.
4 pages (1000 words) Research Paper
Issues and Challenges Facing Retailing
Almost all the traditional retail stores have developed their virtual platforms on the Internet so that they remain competent and ahead of their rivals. The challenges faced by the online retailers have to be resolved so that they can earn a good amount of revenue stream.
12 pages (3000 words) Article
The Greatest Challenges Facing Marketers as they Enter International Markets
Marketers’ main focus is to meet the changing demands of the customers. In the current times, the emerging markets offer huge potential for expanding business across the globe. Indeed, within new business equations, marketing strategy is significantly influenced by a myriad of macro-environment factors and global issues that tend to impact market and the psychology of consumers.
5 pages (1250 words) Essay
Marketing strategies to attract buyers in times of financial crisis.
Conclusion 7 Works Cited 9 Marketing strategies to attract buyers in times of financial crisis 1. Introduction The recent global financial crisis has affected all sectors of economy all across the globe. Customers’ needs and preferences were considerably altered during the financial crisis.
5 pages (1250 words) Essay
Buyers behaviour - samsung galaxy
In the process of decision making, the consumer accounts for his/her tastes and preferences relative to the product in question. Product price and quality also feature in the process, allowing the consumer to make an informed choice or decision (Lunn, 2011, p.128; Sheth, 2011, p.91).
3 pages (750 words) Essay
How Relevant Is The Rational Model of Consumer Decision-making to Marketers Today?
The author of the essay analyzes the most respected rational model that was provided by Kotler and Keller (2012) identifying consumer recognition of needs, followed by an information search, with a subsequent evaluation of different alternatives, finally a purchase decision is made with an emphasis on post-purchase response and evaluation.
6 pages (1500 words) Essay
Key Marketing Issues Facing Gillette Indonesia.
Indonesia has a large poor population living in the rural areas and a small wealthy population living in the urban areas. Gillette is an international company and a world leader razor and blades for shaving men. Gillette entered Indonesia in 1971and established a wide market presence (Harvard Business School 1998, p.
6 pages (1500 words) Case Study
International Marketing
This essay will recommend and develop an entry strategy for two domestic brands in Russia. These two organizations are Magnit and Cityline. The organizations do not have global presence. They are used to operate in different industries across Russian market. Cityline is one of the leading internet service providers across Russia. The organization used to provide internet services to both business houses and individuals.
11 pages (2750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT