etitive business environment, it is evident that global marketing strategies and tactics have significantly evolved and are used intensively within the operations of the business. This is because of the increasing power of the consumers along with their ever-changing demands. This also signifies the evolution of the customers’ oriented business process. This particular approach is adopted with the intention to gain competitive advantages over rivals. In this regard, it is also evident that the technological developments such as the Internet have a major role in the evolution of the business process, thereby attaining competitive advantages (Hackley, 2013).
In order to gain competitive advantages, it is notable that the corporate organisations execute several activities that are required for getting the desired level of performances. These activities are considered as ethically and morally valuable for the overall business operations in any sector. Eventually, it leads to social benefit, which indirectly benefits a corporate organisation (Tadajewski, 2004). In this context, the objective of this particular research essay is to consider all these aspects in a comprehensive or illustrative manner. The outcome of the research will subsequently aid the young marketers and others to attain professional developments and organisational growth at the same time.
In the modern era of competitive business environment, marketing strategies and tactics of companies has changed significantly. This has considerably led to the evolution of marketing through the involvement of technologies. In this regard, one of the major technological developments in the modern era is evident from the onset of internet technology. Internet technology has led to the improvement of communication among people residing in different parts of the world. This has considerably supported and benefitted the corporate enterprises in gaining a better position for themselves within the marketplace. Through