Analysis

Analysis Term Paper example
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Marketing
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Marks & Spencer Company Analysis Student Name Management Assignment 17 April, 2012 Word Count: 3000 Company Analysis The company Marks and Spencer (M&S) is a classic example of humble beginnings touching the skies of success. The company rose from a stall in the late 1880s to becoming the largest clothing retailer in the United Kingdom…

Introduction

As the market is changing and including more and more firms in the business scenario, a proper screening of the environment is part and parcel of a firm’s success. ‘It is essential for a business enterprise to keep itself aware of surrounding environment because the success of business depends to a great extent on its awareness about surrounding environment’ (Jain et al. 2010, p.84) PESTLE Analysis In order to analyze the business environment for M&S we will first use the PESTLE analysis. ‘Political, economic, social, technological, legal and environmental (PESTLE) analysis is an analytical tool for assessing the impact of external contexts.’ (Basu 2011, p.21) a. Political The UK retailer is faced with the changing setup in terms of the political environment. Although the company enjoys a fairly stable government with stable policies regarding the economy and the retail business as a whole, but changes have been brought into the system due to the recent terror vibes. However the efficient UK government has tapped this issue with proper security plans. The company is a part of the system where the tax net is not too high as compared to other countries. ...
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