Marks & Spencer Company Analysis Management Assignment 17 April, 2012 Word Count: 3000 Company Analysis The company Marks and Spencer (M&S) is a classic example of humble beginnings touching the skies of success. The company rose from a stall in the late 1880s to becoming the largest clothing retailer in the United Kingdom…
As the market is changing and including more and more firms in the business scenario, a proper screening of the environment is part and parcel of a firm’s success. ‘It is essential for a business enterprise to keep itself aware of surrounding environment because the success of business depends to a great extent on its awareness about surrounding environment’ (Jain et al. 2010, p.84) PESTLE Analysis In order to analyze the business environment for M&S we will first use the PESTLE analysis. ‘Political, economic, social, technological, legal and environmental (PESTLE) analysis is an analytical tool for assessing the impact of external contexts.’ (Basu 2011, p.21) a. Political The UK retailer is faced with the changing setup in terms of the political environment. Although the company enjoys a fairly stable government with stable policies regarding the economy and the retail business as a whole, but changes have been brought into the system due to the recent terror vibes. However the efficient UK government has tapped this issue with proper security plans. The company is a part of the system where the tax net is not too high as compared to other countries. Also the international trade agreement with China for instance has been relaxed with the new double tax treaty that reduces taxes, thus facilitating opportunities of global trade. b. Economic The economy in which Marks and Spencer is operating is one of the largest economies of the world with a loose monetary policy and a stable employment scenario. The company does face the risks of sudden financial upheavals like the 2007-2009 financial crises that originated in the US mortgage market but influenced the entire world especially the larger economies. So M&S have to keep a continuous check on the global outlook and the UK’s economic indicators and their trends in order to fully capitalize on the economy. c. Social In terms of the social factors M&S has to analyze the local environment as well as the foreign territories in which the company operates. The company needs to take into account the youth as they are the lucrative target market for clothing and apparel. Its loyal customer base is now in the age bracket of 50 plus years. It needs to analyze the UK’s youth for their lifestyle which is independent and trendy and portray such vibes in their clothing line. d. Technological The company faces a technological lag as compared to its competitor. The company did not use the plastic money till the 2003 and had no loyalty card schemes for its customers. The company started these cards and schemes along with vouchers and reward points in 2003 much later than its competitors. The technological advances are the most speedy ones these days, with companies using technology in terms of product availability in the form of online deliveries for better customer service etc. M&S needs to keep on adapting to the technological change in order to compete well with the rivals. Also UK like other big economies is witnessing an era of online shopping frenzy and this hype needs to be catered through proper implementation of correct design of customer friendly website and the accompanying distribution strategy. e. Legal The laws in the UK are always changing for the better. M&S keep a check on all the new legislations through yearly training. Health and Safety laws, Packaging laws, commercial laws etc have to be maintained ...
Cite this document
(“Analysis Term Paper Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/7426-analysis
(Analysis Term Paper Example | Topics and Well Written Essays - 3000 Words)
“Analysis Term Paper Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.net/marketing/7426-analysis.
Industry Analysis: Toyota’s Position in the Automobile Industry.An industry consists of a number of firms which produces goods that are close substitutes for each other. The structure of the automobile industry is that of an oligopoly with a few firms showing dominance.
The company’s employees are over 320,808 individuals in different parts of the world. Its major engagement involves the automobile business and the financial business. The company has two popular brands namely; Toyota and Lexus. The Toyota Company was introduced in America in 1957.
The company also needs to make estimates of its future sales in order to ensure that neither too much nor too little is produced. Additionally, the company needs to ensure that it has control over the processes of making eyelets and soles because some of the operators or hosts are out of control.
Consumers are willing to purchase SUVs regardless of their price variations because they believe that larger and tough vehicles would protect them in an accident. However, gasoline prices can have an inverse effect on the demand of Toyota SUVs. To illustrate, the Toyota SUV market experienced significant sales declines in 2006 when gasoline price reached $3 a gallon.
Analysis Paper Name Institution Date Analysis Paper Two works of art that have been chosen for analysis in this paper are two sculptures of David from the Renaissance period. Michelangelo’s David dates back to the beginning of the 16th century. It was finished around 1504.
f host countries in the international market, it is critical to weigh the demographic factors that will have an impact upon a given set of consumers in understanding their viability as targeted markets. Recognition and analysis of demographic characteristics of consumers in
Modern employees seek for the work that would offer sitting in a suit and pressing the keyboard of a computer. Most wanted career opportunities include such positions as Human Resource Manager, Economist, anything related to marketing, programmers,
The first form of tablets is branded tablets, which come under the line of tablets produced by popular manufacturers such as Apple, Amazon, and Samsung. There is also what is known as consumer tablets, which come from lesser known manufacturers.
15 Pages(3750 words)Term Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Term Paper on topic Analysis for FREE!