Conducting Situational Analysis - Assignment Example

Only on StudentShare

Extract of sample
Conducting Situational Analysis

It involves understanding the main competitors of the firm and has a detailed analysis on how innovative they are, factors that affect them, how their products are perceive relative to your own and finding the niche markets that are not served. Segmenting the market is useful when a company needs to serve its customers efficiently since it enables pooling of needs of customers and finding the best way to satisfy them. Market segments can be identified based on demographic, psychographic, behavioral or geographical factors. It will therefore be easy for a company to formulate and implement position strategies that will help sell the product to potential customers. Table of Contents Executive summary 2 Table of Contents 3 Background 4 Company products 4 Situation analysis 4 Strength 5 Weakness 5 Opportunity 6 Threats 7 Customers 7 Main competitors 8 Market segments 8 Position strategies for the market segments 9 Reference List 11 Background Richer Sounds was established in 1978 by Julian Richer at a tender age of 19 years. ...Show more

Summary

Richer sounds: Company Situational Analysis (Instructor) Executive summary Every company strives to operate effectively in the industry considering intensity of competition available in the market. Understanding therefore the core competencies and capabilities of the company is essential in formulation of strategies that will help attain a competitive advantage over the rest of the competitors…
Author : yfay
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Conducting Situational Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Quantitative Marketing. Data Driven Marketing
In this case, it means that only a hundred people will buy thus giving a total of $40,000 per year. When the same is sold at $275, 30 percent of the five hundred people are willing to buy. In this case, 150 people will buy the subscription thus giving revenues of 41250.
10 pages (2500 words) Term Paper
Situational Analysis of International Marketing Environment
It has also enhanced the competition levels in the market that has led to severe price wars among the organizations. It has also increased the number of choices for customers as they are flooded with numerous options for purchase (Stark, 2011, p.6). The present study would analyse the business strategies of Marks and Spencer towards their business expansion into China.
7 pages (1750 words) Essay
Situational Analysis Report about Jetstar Airways
Despite this, Jetstar’s management is independent of Qantas (Jetstar.com). It operates a wide network both domestically as well as internationally. Jetstar Airways is currently the leading low-cost airline which exceptionally provides a reserves seating option allowing its customers to choose their seats upon booking.
4 pages (1000 words) Essay
Situation analysis of Grill`d
This paper presents a brief situation analysis of Grill’d company, a chain of grilled burgers in Australia, addressing major components such as market, product, distribution and competitive situations. This paper also identifies main two issues why the company requires to create a strategic marketing plan.
9 pages (2250 words) Essay
Conducting situational analysis
It sells both branded goods and has become popular not only in UK but also other countries. They have different departments and wings such as their discount wing and their aim is to keep their customers happy. The success story is due to their placement to the right customers at the right time and by the best possible way.
7 pages (1750 words) Assignment
Situational Analysis Report about Toyota in Australia
Toyota Motor Corporation (Toyota Australia) is a branch of Toyota Japan, a global company that deals with manufacture and sale of vehicles. Toyota Corporation is ranked as the largest automobile manufacturer in the world. It supplies car to several automotive companies across the globe.
4 pages (1000 words) Essay
Situational Analysis of International or Global Marketing Environment
The company operates in European regions, United States of America, Australia and Japan (Unipart Logistics, 2013b). It is one of the largest privately owned companies in United Kingdom (UK) and the modes of their transport are rail, air, metro and marine.
8 pages (2000 words) Essay
Situational Analysis of the UK market for Clarks Shoes company.
and J International Ltd. popularly known as Clarks Company is an international shoe company based in Britain with the company registering significant sales in shoes as at 2010. Clarks has also grown in terms of product innovation to establish new generation active footwear from the old manufacture of professional boots.
7 pages (1750 words) Assignment
PEEST factors that have impacted on your selected product line recently.
to gain market share in the international market, releasing it in 150 countries as a successor of the Samsung Galaxy S4 to compete against the HTC One M8, the LG G3, and the Apple iPhone 6 Plus (Doff & Suhartono, 2014: p1). This paper will conduct a PEEST analysis of the
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT