Jeff Bezos Makes Another Push for Amazon Fashion. Will It Work - Essay Example

Jeff Bezos Makes Another Push for Amazon Fashion. Will It Work? Amazon has in the recent years pushed to enter that world of designer fashion, selling clothing, shoes, handbags, and accessories from pricey brands with luxe reputation. Over the past four years, the company has worked on her strategy to improve on the marketing strategies, it has hired Barneys New York fashion director Julie Gilhart as an adviser, it has also sponsored the 2012 Met Gala as well as opening a 40,000-square-foot photography studio in Brooklyn and bigger one is soon coming in London.

It usually hosts events for students from such leading fashion schools as the Fashion Institute of technology and Parsons the new School for Design. Integral to this effort is Amazon Fashion, a section of main website that sells well-known brands the “contemporary” category. These are labels that do not carry the astronomical price tags of luxury fashion houses like Chanel and Prada. In 2013 the site also launched its first TV campaign looking forward to persuade shoppers that it can be relied on as a source of swanky merchandise.

Moreover, this month, it hired Vogue editor Caroline Palmer to head up editorial duties at the site. Amazon also pushed websites shopbop and Zappos toward a higher-end aesthetic in order to attain its fervent desire for more affluent clothing customers. And for the very first time in New York, a menswear version of Fashion Week will come this summer. Bulbs will flash as photographers hustle to document best looks from the spectacle’s dapper attendees; most creative garments will be showcased on radiant catwalks.

All this will be sponsored by Amazon; this announcement was made by the council of Fashion Designers of America earlier this month. Observers say that it is difficult to insert couture items under the Amaxon anner, which they claim to have long thrived on offering a practical, easy way to buy just about everything. Fashion is about experience, it is often impractical, dominated by unpredictable trends and personal teste. However, Amazon is known for being massive vending machine whose brand has only been about convenience and price, but instead they should be concerned with what is missing in the field of fashion, what can be improved upon so as to make their products a trend that everyone looks upon.

They are forgeting that all that is done is to meet the customers’ needs, rather than their ambitious move in order to be a two-hundred-billion-dollar company by learning how to sell clothes and food products. If the brands are luxury, aesthetically appealing to the eyes and can successful fulfil the needs of the customers; then the high-end route may not be the right path for Bezos and his e-commerce company. They should first of all make sure that thay are able to create awareness ad make sure that the solutions meets the customrs’ needs before they struggle to make extra cash.

There is much more information they need that are concerned with the buying cycle of the products that they have, these are like the taste and prefference of the customers, time and technological advancement. These should have been the first steps to be put into consideration instead of using huge sums of money in hiring Vogue editors and sponsoring a high-profile fashion show.Work Citedhttp://www.businessoffashion.com/2015/02/amazon-couture-jeff-bezos-wants-sell-fancy-clothes.html?utm_source=Subscribers&utm_campaign=e33af60c9c-&utm_medium=email&utm_term=0_d2191372b3-e33af60c9c-417383097