StudentShare solutions
Triangle menu

Memo - Essay Example

Nobody downloaded yet
Canada has a gross domestic income per capital of $41,000 and a total population of 34.3 million inhabitants (Culturegrams, 2012). Zamada Motors is looking to expand its operations into the Canadian marketplace. The firm in 2014 plans on launching a small compact car called the “2.2”. The car is a small two seater with high fuel economy that is targeted to compete with Fiat, Mini, Ford and Toyota. The purpose of this memo is to provide a comprehensive integrated marketing strategy for Zamada Motors. The company has a marketing budget of one million dollars. A million dollars might seem like a lot of money, but to launch an introductory mass marketing campaign in a foreign country the budget the firm has is limited. Despite the budget constraints there are marketing channels that can be used in a combined manner to achieve the goals of the company. The first step for the company is to let the Canadian population know about existence of the Zamada brand. The marketing plan will start by focusing on the brand. The second step of the strategy is to emphasize on the “2.2” to drive the sales of the product. The marketing budget of the firm will be divided in two initiates. The company will spend 20% of its budget to get the word out about the brand. The remaining 80% of the budget will be used to market the “2.2” car model. ...
To minimize cost the company will select to launch its ads in popular shows that are not part of primetime television. The firm will place three commercials per week for a period of three months. The firm will contact all Canadian TV stations to negotiate a deal for the marketing package. The bid the company will make for the commercials will be valued at $150,000. If for some reason the firm is not able to negotiate a contract based on those parameters the company will lower its expectations to two commercials per week instead of three. The second marketing channel that the company will use is the written press. Some of the potential newspapers the firm might perform business with include Georgia Straight, The Fountain Pen, High River Times, and Oxford Review (Onlinenewspapers, 2012). The marketing budget for the written press initiative is $20,000. For that budget the company expects to have a daily ad in the newspaper for a period of three months. The final channel that will be used for the initial public relation launch of the company is the radio. The company will place four radio ads per week for a period of three months. The marketing budget for the radio campaign is $30,000. The second phase of the integrated marketing campaign is to introduce the “2.2” car model to the general public of Canada. The firm has a marketing budget of $800,000 for this initiative. The company will use some of the marketing channels utilized in phase one as well as other marketing channels that are better suited for a marketing strategy to target a specific demographic group. The company will once again utilize television as one of its channel. The television campaign to introduce the “2.2” will be shorter than in phase ...Show more


To: Boss From: Date: October 29, 2012 Subject: Integrated Marketing Plan Zamada The automobile industry is one of the largest industries in the world. In 2011 the auto industry generated total global sales of 72.8 million units (Plunkettresearchonline, 2012)…
Author : ooconner
Memo essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

2. People think that if a regulation exists creating few problems, it should be maintained. A revision should actually take place and it should be analyzed. When nitrates were kept in meat, less people died. If that regulation did not get an analysis, problems
1 pages (250 words) Essay
The manual covers all the steps that are required to be taken to use this audio device. The technical guide writer has ensured that al the important information is provided through the manual and the information provided is most frequently asked by
1 pages (250 words) Essay
Presently, the business division incurs a considerable cost on trash emptying service, which is performed by janitorial staffs who on weekly basis usually pick the trash from the
2 pages (500 words) Essay
The author states that the major aim of contract manufacturing is to save costs, but goes ahead to illustrate that this is only achieved when certain principles of maintaining good
1 pages (250 words) Essay
The memo incorporates the general scope of human resource management and the company’s operations in making its products, productivity applications. The
3 pages (750 words) Essay
3. Of course, the clarity and the readability of this memo could be improved a lot. First, the introduction would be made more detailed to give a brief summary of the entire research. Besides, all the findings
1 pages (250 words) Essay
Being under influence at work negatively impacts effectiveness and productivity of the organization. Random drug screening is a good solution aimed at controlling the way each employee follows ethical guidelines of the company. Screening appointment
1 pages (250 words) Essay
In order to ensure that the world moves to a new phase of appreciating diversity, it is important to introduce school courses that introduce students to the different religions across the globe. Therefore, the course that will be introduced will cover
2 pages (500 words) Essay
As such, she understands every aspect of the project. All she needs to know in this context is the effects the detour is likely to have on the local communities. She, therefore, demands an exhaustive analysis of the local Indonesian
1 pages (250 words) Essay
Thus, it suggests that the gay black did not have any issues with women; hence, better salary was necessary for them. Lisa Wade gives a pictorial description of a woman who seeks to help other women make their men enjoy
1 pages (250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Memo for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us