Video rental industry serves as one of the oldest in the modern times in terms of customers’ attention and interest. New trends and new competitors in the form of Blockbuster Inc. was largely influential in the 1990s but were soon overtaken by Wal-Mart, and Netflix and each set a new precedence for effective customer-oriented marketing practices.
Netflix in contrast to the previous market dictating Blockbuster Inc. followed a relatively different supply chain mechanism with regard to customers reach out. Netflix ensured overcoming the physical constraints which were one of the reasons why Blockbuster suffered market sweep and overall costs. Netflix ensured timely delivery which in turn led to increased customers trust and earning their loyalties. Cine match was another move aimed at bringing about more customers interaction.
Netflix is equally aware of equipping itself on the digital front with concepts like advanced algorithms implementation.