Compare and contrast the marketing strategies of two companies. - Essay Example

Only on StudentShare

Extract of sample
Compare and contrast the marketing strategies of two companies.

Both companies like to keep their product at the introductory and growth stages of the product lifecycle by introducing new models of cars to the market. BMW Company does not like having their products at the maturity or declining stage of product life cycle. They like introducing new models of cars to the market so as to keep a competitive edge over other automobile companies in the industry. In contrast, although the Rolls Royce Company keeps their products in the introductory and growth stage of product life cycle, this company also maintains their products in the maturity and decline stage of life. This is because they target a sale market of middle-income earners (Smith, 2013).
Both companies use similar market approaches so as to have a competitive advantage over other automobile companies in the market. They both produce products that serve the global needs of customers. The two companies’ produces new models of cars to suit the customers demand and recognizes the need of quality and luxury as both of their products is built on this attributes. The two companies, therefore, produces attractive and trend products that suit the needs of their customers.
Both companies differentiate their market into demographic segmentation. This market is segmented into income, age, and gender. Therefore, the two companies produce products that favor these segments of the market. BMW produce products that target high-income earners basing on the economic segment. Their target customers are those with an income of $75,000 unlike the Rolls Royce, who targets customers with an income of more than $30, 000. These makes BMW brands most common among the rich while the Rolls Royce more common among the middle-income earners ( Simms & Trott, 2007).
Both companies have a good number of market dealership and imports from no dealership-networked countries. They both have various manufacturing plants in Germany and UK with the companies operating in more than 100 ...
Download paper

Summary

The field of the automobile industry is growing at a faster rate due to a number of small brands of cars like Rolls Royce that are taking the market and competing with the large brands such as BMW (Bick, 2009). BMW group is taken as the largest and successful automobile company…
Author : ysmith

Related Essays

Marketing Strategies
It also highlights how Phil addresses the gaps that are present in products provided and customer expectations. Table of Content Executive Summary of the Marketing Plan 5 Company Introduction 5 Mission Statement 6 Branding 6 Pricing 8 Distribution Plan 10 Integrated Marketing Communication 11 Customer Satisfaction Plan 11 Marketing strategies 12 SWOT 13 Strength 14 Opportunity 14 Differentiation strategy 15 Be a leader of follower 15 Macro Environmental Issues 16 Significant Business Trends 16 Marketing Plan 17 Reference 21 Executive Summary of the Marketing Plan Phil has been planning to...
18 pages (4518 words) Personal Statement
Marketing strategies
Implications of this change on marketing strategies, specifically, major shift from traditional ways of marketing and promotion to major usage of online social media like facebook, tweeter and other popular social networking sites will also be analysed in this paper. Therefore, this study includes a complete package of changing business environmental related issues and its effects and implications on marketing strategies. Introduction Continuous changes in various factors of macro business environment are the most important areas of global businesses. Business organizations keep in-depth focus...
12 pages (3012 words) Assignment
Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle
Therefore, these three efficient tools of marketing will help to analyse overall marketing strategies of the two selected companies. Marketing strategy reflects the overall efficiency of a brand in the market in terms of demand of the products in the target market. It is one of the important areas of a business which drives the market demand and brand value of overall brand in the market. Nestle and P&G are two leading multinational FMCG companies which have been developing and implementing effective marketing strategies. Innovative marketing strategies by these brands create a benchmark in...
12 pages (3012 words) Essay
Each student will provide the class with an overview of the marketing strategies used by two companies competing for the same cu
P&G’s marketing strategy is to develop distribution channels at the local level, and has correspondingly organized its market development units according to its regional markets. It also aims to develop new product brands and enhance its current brand portfolio. Its core competencies include innovation, brand-building, go-to-market capabilities, scale, and consumer understanding. Among the company’s strengths are its strong R&D focus, market leadership, product portfolio diversification, and strong cash position. However, it has experienced increasing incidences of product recalls, high...
10 pages (2510 words) Term Paper
Marketing Approaches
At present, the world economy is passing through tempestuous times, where effective marketing practices have been recognised by every organisation to survive and succeed (Blythe, 2009). During past few years due to intense competitive rivalry it has become challenging for organisations to sustain a strong position in the industry for long time. Certain organisations have prospered in implementing new marketing practices which have empowered them to accomplish astonishing development while others have succeeded in generating high volumes of sales and ongoing growth. Due to economic...
7 pages (1757 words) Essay
Marketing Presentation Report.
Tele Cinch’s and Blackberry’s core and actual elements and finally compare their distribution and marketing communication strategies from a critical point of view. Furthermore, the report will evaluate whether their strategies are similar or dissimilar to that of each others. Identifying the Products’ Core, Actual and Augmented Elements Tele Cinch 1.0 The innovative designing of the phone has deliberately contributed towards the modernised definition of smart phone devices by providing unique features such as large buttons and long lasting battery power. Furthermore, core elements, such...
5 pages (1255 words) Coursework
Marketing Strategies
Although they seem to be of no value, they really attract and maintain clients. Compass Company provides food nutrition lessons or advertises to their esteem customers. This is like a bonus but it really helps to attract and maintain clients with nutrition problems like the obese and diabetics among others. Sedoxe provides business solutions to the online communities as a bonus to their services. This compels majority of people or companies to regularly visit Sedoxe company’s blogs or websites and in the process they learn about the company. Inseparability is the fact that a certain demand...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!