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Product Life Cycle Advertisements - Essay Example

Summary

This paper 'Product Life Cycle Advertisements' tells us that the power Jump Plus is a new product in the market produced by power Technologies. The adverts present the power Jump Plus is a powerful gadget that can jumpstart up to forty full-size trucks or cars on just a single charge.
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Subject: Marketing
Type: Essay
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 2
Author: auertillman

Extract of sample "Product Life Cycle Advertisements"

iPhone advert

The iPhone competes with the increasing alternatives, and the prices have dropped. The distribution of iPhones has intensified, and the products are available in different parts of the globe. The adverts in the maturity stage focus on promoting the product by influencing the consumers to increase the purchasing power (Can’t et al 242). Fundamentally, the adverts aim at creating a competitive edge in the ever-competitive market through a differentiation strategy.

iPod advert

The iPod advert is an excellent example of a product in the decline stage of the life cycle. With the introduction of new products, iPod sales have decreased. Similarly, a notable decline of interest from consumers and retailers is evident. Maximum competition has occurred leading to negative sales growth, as well as, lower profits. Can’t et al argue that stagnation characterizes the decline stage of the product life cycle (241)?

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